Harboe in Cuba

Wednesday, April 26, 2017 - 14:00 to 15:00

Doing Business in Cuba

Norelvys Triana González

HARBOE – Area Export Manager - Americas


NOTE: This event will be conducted in Spanish


Cuba has implemented some structural economic changes in the recent years as part of updating its economic model (e.g. the development of non-State formulas while modernizing the State management). In terms of foreign direct investment (FDI), on 29th March 2014, Cuba's National People’s Power Assembly passed a new foreign investment law aimed at attracting foreign capital, which provides greater tax incentives for foreign investors.


Harboe is a Danish international beverage group with production facilities in 3 countries and business activities in more than 90 markets worldwide. Harboe produces and markets beverages and malt-based ingredients, and its business is based on strong values created by 5 generations who have built and managed this family-lead business.

Harboe international markets beers, soft drinks, energy drinks and non-alcoholic malt beverages in more than 90 markets in the Middle East, Africa, South East Asia/Oceania and the Americas as well as in a number of European markets outside Northern Europe. Harboe’s strategy is to increase Harboe International’s relative share of the group’s revenue and EBITDA through a focused strengthening of its position in international markets where economic and demographic developments support increasing purchasing power and a demand for quality products.

In Latin America and the Caribbean Harboe is present in the following countries: Antigua, Brazil, Chile, Colombia, Peru, Cuba, British Guyana, Martinique, Guadeloupe, Trinidad and Tobago, Dominican Republic and Uruguay.

Please register your attendance before April 15 by sending an e-mail to Zartashia Ahmed za.msc@cbs.dk.

Organized by Latin America Business Forum
Date April 26, 2017
Time 14:00 - 15:00

Copenhagen Business School (CBS)
Porcelænshaven 18B, 2000 Frederiksberg, Denmark
Room PH110 (First floor)


14:00 Welcome to CBS
Victor Martin-Sanchez
External lecturer, CBS
14:05 Keynote Speech
Norelvys Triana González
HARBOE, Area export Manager - Americas
14:40 Questions and Answers (Q&A)
Jacobo Ramirez
Assistant Professor in Latin American Business Development,
Department of Management, Society and Communication (MSC), CBS
15:00 Thank you


The page was last edited by: Department of Management, Society and Communication // 07/31/2018