Corporate Social Responsibility seminar

When: February 16 2015 from 11:00 to 12:30

Where: CBS, Auditorium RS20, Råvarebygningen, Porcelænshaven 22, 2000 Frederiksberg

Background:

It is widely discussed that corporations are expected to serve constructively the needs of society. This notion has been related to the core of Corporate Social Responsibility (CSR). It is suggested that CSR reflects the social imperatives and the social consequences of business success. However, where are the corporations’ limits to implement the CSR’s strategy? Should corporations overtake local governments’ role to fulfil society’s needs? Corporations may develop capacity with local governments and civil society, among others, to implement CSR’s strategy. It is suggested that such strategy should be adapted according to the specific characteristics of the institutional context where the corporation intends to operate.

Vestas is the world’s largest energy company dedicated exclusively to wind energy. Vestas supports its global operations and employees through an expanding set of sustainability policies on: human rights and freedom of association and ethical behaviour in the business, especially when entering emerging markets.

CSR Director Kristian Heydenreich will present a corporative view to CSR. The importance of local context to efine and implement CSR’s strategies will be discussed.
 

Bio:

Kristian Heydenreich, MSc from University of Copenhagen in Denmark and diploma in Business Administration, has been working within the bioscience industry, energy sector, consultancy and packaging industry for the past 12 years with all aspects of CSR and related business development.

Kristian is currently the Director of CSR in Vestas. His experience ranges from the operational to the corporate level. During his career, Kristian has been involved in projects related to business development, sales, strategy, trend analysis, change and crisis management and has been working with supporting functions such as communication, reporting, and developing partnership with industry, government and civil society.
 

Programme:

11:00 Welcome to CBS
 

Dorte Salskov-Iversen (TBC)

Head of Department - Dept. of Intercultural Communication and Management, CBS Vice President for International Affairs           

11:05 CSR: What is it? A perspective from Latin America
 

Jacobo Ramirez, Assistant Professor

11:10 Keynote Speech: Corporate Social Responsibility (CSR)
 

Kristian Heydenreich

Director, Head of Corporate Social Responsibility, Vestas Wind Systems A/S                       

11:35 Questions and answers session
 

Moderated by: Jacobo Ramirez

12:10-12:30 Snacks & Networking

Sign-In

Please sign-in for the event by sending an e-mail before the 2nd of February to:

Elder Davy, e-mail: eda.ikl@cbs.dk

Center for Business and Development Studies, CBS

This event is arranged by:

Department of Intercultural Communication and Management
Center for Business and Development Studies

For further information please contact:
Jacobo Ramirez jra.ikl@cbs.dk