Recent publication by Lauren McCarthy and Judy Muthuri gives voice to 'fringe stakeholders'

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Read the duo's recent article on 'Engaging Fringe Stakeholders in Business and Society Research: Applying Visual Participatory Research Methods

 
10/28/2016

picture of the hands of a Ghanaian cocoa farmerLauren McCarthy and Judy Muthuri published an article yesterday in the journal, Business & Society on 'Engaging Fringe Stakeholders in Business and Society Research: Applying Visual Participatory Research Methods.' Read the abstract and access the article below.

Abstract: Business and society (B&S) researchers, as well as practitioners, have been critiqued for ignoring those with less voice and power (e.g., women, non-literate, or indigenous peoples) often referred to as “fringe stakeholders.” Existing methods used in B&S research often fail to address issues of meaningful participation, voice and power, especially in developing countries. In this article, we stress the utility of visual participatory research (VPR) methods in B&S research to fill this gap. Through a case study on engaging Ghanaian cocoa farmers on gender inequality issues, we explore how VPR methods may be used by researchers to achieve more inclusive, and thus more credible, stakeholder research that can improve decision making within businesses. Furthermore, we argue that ingrained social and environmental problems tackled by B&S research and the unique context in which they occur may open up new opportunities to develop participatory visual methods for social change.

Read the article here 

Picture: photo taken by Lauren McCarthy

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