Interesting seminar focusing on the knowledge society, consumption, and branding

GRB is excited to invite Mats Alvesson to present his latest findings in the book "The Triumph of Emptiness” at an interesting seminar.

Monday, October 6, 2014 - 11:45 to 13:15


About the seminar

The seminar will be based on Mats Alvesson’s recent published book “The Triumph of Emptiness”, which aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. In the book he contends that a culture of grandiosity is leading to numerous inflated claims. We no longer talk about plans but strategies. Supervisors have been replaced by managers. Goods have become brands. Wealthy countries try to show that they are knowledge societies through mass higher education but with limited effect on real qualifications or qualified job opportunities for graduates. The book views the contemporary economy as an economy of persuasion, where firms and other institutions increasingly assign talent, energy, and resources to rhetoric, image, branding, reputation, and visibility.

Using a wide range of empirical examples to illuminate the realms of consumption, higher education, organization, and leadership, this provocative and engaging book challenges established assumptions and contributes to a critical understanding of society as a whole.


The seminar is free of charge and open for all interested. However registration is required no later than Thursday, October 2, 2014.



Organised by Governing Responsible Business World Class Research Environment under the Department of Intercultural Communication and Management (ICM)
Date October 6, 2014
Time 11.45-13.15
Location Kilen, Kilevej 14 A/B, Auditorium Ks48 


The page was last edited by: Department of Management, Society and Communication // 02/22/2021