CBS Sustainability Centre Seminar: Corporate Sustainability between Aspirational Talk and Greenwashing

Program

14.00-14.10 Steen Vallentin introduces the theme of the seminar

14.10-14.30 Esben Rahbek Gjerdrum Pedersen & Tereza Blazkova present some of their current research on greenwashing and discusses the general level of scholarly understanding of this phenomenon 

14.30-14.50 Lars Thøger Christensen, who (together with Mette Morsing and Ole Thyssen) coined the notion of "aspirational talk" 10 years ago, reflects on academic and popular uses of the concept and corrects some common misunderstandings

14.50-15.00 Claus Barrett Christiansen, who is one of the leading professional experts on greenwashing in Denmark, presents the legal perspective on current developments

15.20-15.55 Panel debate and Q&A

15.55-16.00 Closing Remarks

Abstract

We live in times of urgency regarding corporate sustainability and green transition. Business are, on the one hand, urged to set ambitious goals for their sustainability efforts (Net Zero), while, on the other, they are instructed to avoid greenwashing (and other forms of washing). How do businesses navigate these dual, and potentially conflicting, imperatives? This seminar explores the tensions between aspirational talk and greenwashing, with contributions from leading academic and professional experts in the field.

The seminar addresses both international and national developments. At the EU level, the EU Taxonomy is meant to provide a more transparent information infrastructure that can serve to combat greenwashing, while the Danish Consumer Ombudsman is increasingly clamping down on unsubstantiated uses of terms such as "green" or "sustainable" in marketing. Is there perhaps a danger that such restrictions will be a constraint on corporate efforts to talk and act 'outside the box' and formulates ambitious and inspiring sustainability goals and strategies? This is one of the conundrums that the seminar will address.