Department of Management, Politics and Philosophy
- Centre for Business History
I devote most of my research to the question of how, since the late eighteenth century, markets ended up becoming such pervasive socio-technological-economic arrangements. In my search for answers, I am looking at the development of marketing, in particular of advertising agency services, in Britain and America since 1850 or so, and at the role that market and consumer research techniques played in assembling the agents of market exchanges. I believe that this type of historical research can make exciting contributions to marketing theory and to our understanding of the economic sociology of consumer capitalism.
History of Markets
History and Theory of the Social Sciences
Marketing and Aesthetics (BA Philosophy, Management & Economics Programme)
Principles of International Marketing (BSc International Business Programme)
The Company in its Historical and International Setting (BSc International Business Programme)
Marketing and Creative Processes (Cand Merc/MSc Programme)
I am supervising undergraduate (bachelor) and postgraduate (masters) theses in areas of marketing research, international marketing and marketing history.
'They do it with mirrors: advertising and British Cold War consumer politics', in: Contemporary British History, Vol. 19, No. 2 (June 2005), pp. 133-50.
'The consumer as "voter", "judge" and "jury": historical origins and political consequences of a marketing myth', in: Journal of Macromarketing, Vol. 31, No. 1 (March 2011), pp. 8-18.
'The political theology of consumer sovereignty: towards an ontology of consumer society', in: Theory, Culture & Society, Vol. 28, No. 3 (2011), pp. 106 - 129 (2011).
'The market order as metaphysical loot: theology and the contested legitimacy of consumer capitalism', in: Organization, Vol. 19, No. 3 (2012), pp. 78-94
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture. London: Palgrave-Macmillan 2010.
In: The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere. . ed. /Kerstin Brückweh. Oxford : Oxford University Press 2011, p. 29-50
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 105-108
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 8-18
In: Theory, Culture & Society, Vol. 28, No. 3, 2011, p. 106-129
In: Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. . ed. /Tom Crook; Glen O'Hara. New York : Routledge 2011, p. 144-162 (Routledge Studies in Modern British History, No. 6)
In: Journal of Historical Research in Marketing, Vol. 3, No. 4, 2011, p. 528-548
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 220-235
New York : Palgrave Macmillan 2010, 293 p.
In: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. . ed. /Stefan Schwarzkopf; Rainer Gries. London : Palgrave Macmillan 2010, p. 3-38
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 269-290
In: Trademarks, Brands and Competitiveness . ed. /Teresa da Silva Lopes; Paul Duguid. London : Routledge 2010, p. 165-193 (Routledge International Studies in Business History)
Frederiksberg : Samfundslitteratur 2010, 313 p.
Frederiksberg : Department of Management, Politics and Philosophy, CBS 2010