sscmpp

Department of Management, Politics and Philosophy

  • Centre for Business History
Stefan
Schwarzkopf
Associate professor
,
PhD


Room: POR/18.B-3.23
Tel:
+4538153652
E-mail: ssc.mpp@cbs.dk
Presentation

I devote most of my research to the question of how, since the  late eighteenth century, markets ended up becoming such pervasive socio-technological-economic arrangements. In my search for answers, I am looking at the development of marketing, in particular of advertising agency services, in Britain and America since 1850 or so, and at the role that market and consumer research techniques played in assembling the agents of market exchanges. I believe that this type of historical research can make exciting contributions to marketing theory and to our understanding of the economic sociology of consumer capitalism.

Primary research areas

History of Markets

Marketing History

Marketing Theory

Economic Sociology

History and Theory of the Social Sciences

Curriculum Vitae
Links
Link to this homepage
www.cbs.dk/en/staff/sscmpp
Courses

Marketing and Aesthetics (BA Philosophy, Management & Economics Programme)
Principles of International Marketing (BSc International Business Programme)
The Company in its Historical and International Setting (BSc International Business Programme)
Marketing and Creative Processes (Cand Merc/MSc Programme)

Supervision

I am supervising undergraduate (bachelor) and postgraduate (masters) theses in areas of marketing research, international marketing and marketing history.

Selected publications

'They do it with mirrors: advertising and British Cold War consumer politics', in: Contemporary British History, Vol. 19, No. 2 (June 2005), pp. 133-50.

'The consumer as "voter", "judge" and "jury": historical origins and political consequences of a marketing myth', in: Journal of Macromarketing, Vol. 31, No. 1 (March 2011), pp. 8-18.

'The political theology of consumer sovereignty: towards an ontology of consumer society', in: Theory, Culture & Society, Vol. 28, No. 3 (2011), pp. 106 - 129 (2011).

'The market order as metaphysical loot: theology and the contested legitimacy of consumer capitalism', in: Organization, Vol. 19, No. 3 (2012), pp. 78-94

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture. London: Palgrave-Macmillan 2010.

Publications sorted by:
2011
Stefan Schwarzkopf / A Radical Past? : The Political Theory of Market Research in Great Britain, 1900-1950.
In: The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere. . ed. /Kerstin Brückweh. Oxford : Oxford University Press 2011, p. 29-50
Book chapter > peer review
Stefan Schwarzkopf / Marketing, Realism and Reality : A Plea for Putting More 'Ideology' into Historical Research in Marketing.
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 105-108
Comment/debate > peer review
Stefan Schwarzkopf / The Consumer as 'Voter', 'Judge' and 'Jury' : Historical Origins and Political Consequences of a Marketing Myth.
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 8-18
Journal article > peer review
Stefan Schwarzkopf / The Political Theology of Consumer Sovereignty : Towards an Ontology of Consumer Society.
In: Theory, Culture & Society, Vol. 28, No. 3, 2011, p. 106-129
Journal article > peer review
Stefan Schwarzkopf / The Statisticalization of the Consumer in British Market Research, c.1920-1960 : Profiling a Good Society.
In: Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. . ed. /Tom Crook; Glen O'Hara. New York : Routledge 2011, p. 144-162 (Routledge Studies in Modern British History, No. 6)
Book chapter > peer review
Stefan Schwarzkopf / The Subsiding Sizzle of Advertising History : Methodological and Theoretical Challenges in the Post Advertising Age.
In: Journal of Historical Research in Marketing, Vol. 3, No. 4, 2011, p. 528-548
Journal article > peer review
2010
Stefan Schwarzkopf / Ernest Dichter Motivates the British : Motivation Research and Contested Professional Legitimacies in Britain.
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 220-235
Book chapter > peer review
Stefan Schwarzkopf; Rainer Gries / Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-War Consumer Culture.
New York : Palgrave Macmillan 2010, 293 p.
Book > peer review
Stefan Schwarzkopf / Ernest Dichter, Motivation Research and the "Century of the Consumer"
In: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. . ed. /Stefan Schwarzkopf; Rainer Gries. London : Palgrave Macmillan 2010, p. 3-38
Book chapter > peer review
Stefan Schwarzkopf; Rainer Gries / Motivation Research - Episode or Paradigm Shift? : From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power.
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 269-290
Book chapter > peer review
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