Department of Management, Politics and Philosophy

Sine Nørholm
Associate professor


Sine Nørholm Just is a communications scholar working at the interdisciplinary nexus of the social sciences and the humanities. She studies rhetorical processes of meaning formation, focusing on issues of legitimacy, identity, and public opinion. Currently, Sine’s research centres upon two main areas: the rhetorical enactment of markets and the constitutionalisation of the EU. Furthermore, Sine maintains a broad interest in issues of political, intercultural and organisational communication. She also studies the possibilities and constraints that individuals encounter when engaging with organizations. Taking a poststructuralist perspective, she analyses and critiques theories and practices of diversity management.

Sine Nørholm Just is currently employed as a 20% associate professor at MPP associated with the AlterEcos project.

Primary research areas
  • Rhetoric
  • Public opinion formation
  • The EU
  • Market formation
  • Diversity and difference
Curriculum Vitae
Link to this homepage

Sine teaches a range of courses in communication, culture, organisational sociology, and qualitative methods at the BA and masters level.


She supervises BA- and masters' theses within the broad areas of communication, culture, the European Union, and diversity management.

Other teaching activities

Programme director of the BA in Intercultural Marketing Communication

Selected publications
  • Just, S. N. & Christiansen. T. J. (2012). Doing diversity: Text-audience agency and rhetorical alternatives. Communication Theory, 22(3), 319-337.
    Just, Sine Nørholm & Tanja Juul Christiansen (2012): Doing Diversity: Text-Audience
    Agency and Rhetorical Alternatives. In Communication Theory, vol. 22, no. 3, pp. 319-337.
  • Mouton, N., Just. S. N. & Gabrielsen, J. (2012). Creating Organizational Cultures: Reconceptualizing the relations between rhetorical strategies and material practices. Journal of Organizational Change Management, 25(2), 315-331.
  • Gulbrandsen, I. T. & Just, S. N. (2011). The Collaborative Paradigm – Towards a theory of online communication. Media, Culture & Society, 33(7), 1095-1108.
  • Just, S. N. (2011). ‘I wasn’t originally a banker, but…’ – Bridging individual experiences and organizational expectations in accounts of ‘alternative career paths’. Culture and Organization, 17(3), 213-229.
Publications sorted by:
Sine Nørholm Just; Erik Mygind du Plessis / #Wegotthis : Queer Parrhesia in the Register of Parodic Paranoia.
In: Culture and Organization, 5.5.2022
Journal article > peer review
Sara Dahlman; Erik Mygind du Plessis; Emil Husted; Sine Nørholm Just / Alternativity as Freedom : Exploring Tactics of Emergence in Alternative Forms of Organizing.
In: Human Relations, 24.2.2022
Journal article > peer review
Jens E. Kjeldsen; Øyvind Ihlen; Sine N. Just; Anders Olof Larsson / Expert Ethos and the Strength of Networks : Negotiations of Credibility in Mediated Debate on COVID-19.
In: Health Promotion International, Vol. 37, No. 2, 4.2022
Journal article > peer review
Erik Mygind du Plessis; Sine Nørholm Just / Mindfulness - It’s Not What You Think : Toward Critical Reconciliation with Progressive Self-development Practices.
In: Organization, Vol. 29, No. 1, 1.2022, p. 209-221
Journal article > peer review
Ib Tunby Gulbrandsen; Sine Nørholm Just; Julie Uldam / S(t)imulating Resistance : Corporate Responses to the Trump Presidency.
In: Organization, Vol. 29, No. 1, 1.2022, p. 106-128
Journal article > peer review
Emil Husted; Sine Nørholm Just / The Politics of Trust : How Trust Reconciles Autonomy and Solidarity in Alternative Organizations.
In: Organization Theory, Vol. 3, 29.5.2022
Journal article > peer review
Sine Nørholm Just; Sara Louise Muhr / 'Almost like Female Men' : The Performative Violence of Gendered Leadership.
In: Book of Abstracts. Gender, Work & Organization. 11th Biennial International Interdisciplinary Conference: Transforming Contexts, Transforming Selves: Gender in New Times. Canterbury : University of Kent 2021, 2 p., p. 21-22
Conference abstract in proceedings > peer review
Stefan Schwarzkopf; Sine Nørholm Just; Jannick Friis Christensen / Beyond Identity Politics and Pinkwash : Are Pride Parades becoming an Integrative Civil Religion?.
In: Book of Abstracts. Gender, Work & Organization. 11th Biennial International Interdisciplinary Conference: Transforming Contexts, Transforming Selves: Gender in New Times. Canterbury : University of Kent 2021, 2 p., p. 590-591
Conference abstract in proceedings > peer review
Johanna Gammelgaard; Stine Haakonsson; Sine Nørholm Just / Linking Malawi’s Agricultural Sector to Global Value Chains : The Case for Community Governance.
In: Journal of International Business Policy, Vol. 4, No. 4, 12.2021, p. 523-540
Journal article > peer review
Sine Nørholm Just; Sara Dahlman / Normkritik som strategi for alternativ organisering : Gibson-Grahams eklektiske brug af Butler og Sedgwick.
In: Eklektiske analysestrategier. ed. /Emil Husted; Justine Grønbæk Pors . Frederiksberg : Samfundslitteratur 2021, p. 163-190
Book chapter > peer review
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