Department of Management, Politics and Philosophy

Sine Nørholm
Associate professor


Sine Nørholm Just is a communications scholar working at the interdisciplinary nexus of the social sciences and the humanities. She studies rhetorical processes of meaning formation, focusing on issues of legitimacy, identity, and public opinion. Currently, Sine’s research centres upon two main areas: the rhetorical enactment of markets and the constitutionalisation of the EU. Furthermore, Sine maintains a broad interest in issues of political, intercultural and organisational communication. She also studies the possibilities and constraints that individuals encounter when engaging with organizations. Taking a poststructuralist perspective, she analyses and critiques theories and practices of diversity management.

Primary research areas
  • Rhetoric
  • Public opinion formation
  • The EU
  • Market formation
  • Diversity and difference
Curriculum Vitae
Link to this homepage

Sine teaches a range of courses in communication, culture, organisational sociology, and qualitative methods at the BA and masters level.


She supervises BA- and masters' theses within the broad areas of communication, culture, the European Union, and diversity management.

Other teaching activities

Programme director of the BA in Intercultural Marketing Communication

Selected publications
  • Just, S. N. & Christiansen. T. J. (2012). Doing diversity: Text-audience agency and rhetorical alternatives. Communication Theory, 22(3), 319-337.
    Just, Sine Nørholm & Tanja Juul Christiansen (2012): Doing Diversity: Text-Audience
    Agency and Rhetorical Alternatives. In Communication Theory, vol. 22, no. 3, pp. 319-337.
  • Mouton, N., Just. S. N. & Gabrielsen, J. (2012). Creating Organizational Cultures: Reconceptualizing the relations between rhetorical strategies and material practices. Journal of Organizational Change Management, 25(2), 315-331.
  • Gulbrandsen, I. T. & Just, S. N. (2011). The Collaborative Paradigm – Towards a theory of online communication. Media, Culture & Society, 33(7), 1095-1108.
  • Just, S. N. (2011). ‘I wasn’t originally a banker, but…’ – Bridging individual experiences and organizational expectations in accounts of ‘alternative career paths’. Culture and Organization, 17(3), 213-229.
Publications sorted by:
Sine Nørholm Just; Sara Louise Muhr / "Together We Rise" : Collaboration and Contestation as Narrative Drivers of the Women's March.
In: Leadership, Vol. 15, No. 2, 2019, p. 245–267
Journal article > peer review
Sine Nørholm Just; Sara Louise Muhr; Annette Risberg / Feminism, Activism, Writing! : Introduction to the Special Section.
In: Ephemera: Theory & politics in organization, Vol. 18, No. 4, Feminism, Activism, Writing!, 2018, 13 p., p. 841-853
Stine Jessen Haakonsson; Johanna Gammelgaard; Sine Nørholm Just / Corporate Scramble for Africa? : Exploring the Interrelations of International Business and Politics in the Case of New Alliance for Food Security and Nutrition.
Paper presented at The 33rd EGOS Colloquium 2017, 2017
Paper > peer review
Sine Nørholm Just; Sara Louise Muhr; Thomas Burø / Queer Matters : Reflections on the Critical Potential of Affective Organizing.
In: Feminists and Queer Theorists Debate the Future of Critical Management Studies. ed. /Alison Pullen; Nancy Harding; Mary Phillips. Bingley : Emerald Group Publishing 2017, p. 203-226 (Dialogues in Critical Management Studies, Vol. 3)
Book chapter > peer review
Sine Nørholm Just; Line Kirkegaard / Wounds of War : Making and Breaking ‘the Soldier’.
In: Book of Abstracts. Carne - Flesh and organization: Standing Conference on Organizational Symbolism. XXXV SCOS Rome. Leicester : University of Leicester 2017, 1 p., p. 54
Conference abstract in proceedings > peer review
Sine Nørholm Just; Kristine Marie Berg / Disastrous Dialogue : Plastic Productions of Agency–meaning Relationships.
In: Rhetoric Society Quarterly, Vol. 46, No. 1, 2016, p. 28-46
Journal article > peer review
Ib T. Gulbrandsen; Sine Nørholm Just / In the Wake of New Media : Connecting the Who with the How of Strategizing Communication.
In: International Journal of Strategic Communication, Vol. 10, No. 4, 2016, p. 223-237
Journal article > peer review
Ib T. Gulbrandsen; Sine N. Just / Strategizing Communication : Theory and Practice.
Frederiksberg : Samfundslitteratur 2016, 376 p.
Book > peer review
Sine Nørholm Just; Line Kirkegaard / The Heart is a Hand Grenade : Plastic Figurations of Bodies at War.
In: Proceedings of the 6th Organizations, Artifacts & Practices (OAP) Workshop: Materiality and Institutions in Management and Organization Studies. . ed. /Eva Boxenbaum; François-Xavier De Vaujany; Bernard Leca; Nathalie Mitev; Miguel Pina e Cunha. Paris : Université Paris Dauphine 2016, p. 68-69
Conference abstract in proceedings > peer review
Sine Nørholm Just / This is not a Pipe : Rationality and Affect in European Public Debate.
In: Communication and the Public, Vol. 1, No. 3, 2016, p. 276-289
Journal article > peer review
More results... (total 57 results)