Department of Management, Politics and Philosophy

Sine Nørholm
Associate professor


Sine Nørholm Just is a communications scholar working at the interdisciplinary nexus of the social sciences and the humanities. She studies rhetorical processes of meaning formation, focusing on issues of legitimacy, identity, and public opinion. Currently, Sine’s research centres upon two main areas: the rhetorical enactment of markets and the constitutionalisation of the EU. Furthermore, Sine maintains a broad interest in issues of political, intercultural and organisational communication. She also studies the possibilities and constraints that individuals encounter when engaging with organizations. Taking a poststructuralist perspective, she analyses and critiques theories and practices of diversity management.

Sine Nørholm Just is currently employed as a 20% associate professor at MPP associated with the AlterEcos project.

Primary research areas
  • Rhetoric
  • Public opinion formation
  • The EU
  • Market formation
  • Diversity and difference
Curriculum Vitae
Link to this homepage

Sine teaches a range of courses in communication, culture, organisational sociology, and qualitative methods at the BA and masters level.


She supervises BA- and masters' theses within the broad areas of communication, culture, the European Union, and diversity management.

Other teaching activities

Programme director of the BA in Intercultural Marketing Communication

Selected publications
  • Just, S. N. & Christiansen. T. J. (2012). Doing diversity: Text-audience agency and rhetorical alternatives. Communication Theory, 22(3), 319-337.
    Just, Sine Nørholm & Tanja Juul Christiansen (2012): Doing Diversity: Text-Audience
    Agency and Rhetorical Alternatives. In Communication Theory, vol. 22, no. 3, pp. 319-337.
  • Mouton, N., Just. S. N. & Gabrielsen, J. (2012). Creating Organizational Cultures: Reconceptualizing the relations between rhetorical strategies and material practices. Journal of Organizational Change Management, 25(2), 315-331.
  • Gulbrandsen, I. T. & Just, S. N. (2011). The Collaborative Paradigm – Towards a theory of online communication. Media, Culture & Society, 33(7), 1095-1108.
  • Just, S. N. (2011). ‘I wasn’t originally a banker, but…’ – Bridging individual experiences and organizational expectations in accounts of ‘alternative career paths’. Culture and Organization, 17(3), 213-229.
Publications sorted by:
Erik Mygind du Plessis; Sine Nørholm Just / Amendatory Boredom : Working Through the Mundanity of Retail Banking.
Abstract from Meet the Editors Workshop, 2020
Conference abstract for conference
Johanna Gammelgaard; Stine Haakonsson; Sine N. Just / Corporate Scramble for Africa? : Towards a Postcolonial Framework for Transglocal Development Governance.
In: Organization Studies, Vol. 41, No. 9, 9.2020, p. 1213-1233
Journal article > peer review
Sine Nørholm Just; Sara Louise Muhr / Holding on to Both Ends of a Pole : Empowering Feminine Sexuality and Reclaiming Feminist Emancipation.
In: Gender, Work and Organization, Vol. 27, No. 1, 1.2020, p. 6-23
Journal article > peer review
Ib Tunby Gulbrandsen; Sine Nørholm Just; Julie Uldam / S(t)imulating Resistance : Corporate Responses to the Trump Presidency.
In: Organization, 20.7.2020
Journal article > peer review
Erik Mygind du Plessis; Sine Nørholm Just / Selling Advice : Escalation-oriented Practices and Resonance-sensitivity in Danish Retail Banking.
Paper presented at The 10th Nordic Working Life Conference 2020, 2020
Paper > peer review
Ib Tunby Gulbrandsen; Sine Nørholm Just / Strategizing Communication : Theory and Practice.
2.ed.Frederiksberg : Samfundslitteratur 2020, 420 p.
Book > peer review
Sine Nørholm Just; Sara Louise Muhr / "Together We Rise" : Collaboration and Contestation as Narrative Drivers of the Women's March.
In: Leadership, Vol. 15, No. 2, 2019, p. 245–267
Journal article > peer review
Bontu Guschke; Kaitlin A. Busse; Farhiya Khalid; Sara Louise Muhr; Sine Nørholm Just / Sexual Harassment in Higher Education : Experiences and Perceptions among Students at a Danish University.
In: Kvinder, Køn & Forskning, Vol. 28, No. 1-2, 2019, p. 11-30
Journal article > peer review
Erik Mygind du Plessis; Sine Nørholm Just / Alternative Meditations : Challenging Orthodoxies of Pathology and Status Quo in Academic Accounts of Personal Development.
Abstract from (Per)formative Diversity: Critiques, Struggles, Possibilities, 2018
Conference abstract for conference > peer review
Sine Nørholm Just; Sara Louise Muhr; Annette Risberg / Feminism, Activism, Writing! : Introduction to the Special Section.
In: Ephemera: Theory & politics in organization, Vol. 18, No. 4, Feminism, Activism, Writing!, 2018, 13 p., p. 841-853
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