Invitation to Chee-wee Tan’s inaugural lecture

The Art of Persuasion in the Age of Big Data

Persuasive technologies are designed to alter, reinforce or shape users’ attitudes and/or behaviors without resorting to coercion or deception. Consequently, persuasive technologies depart from the traditional view of technology as a ‘neutral’ entity in that they may not exist to serve the needs of users, but rather, they embody an agenda of modifying users’ attitudes and/or behaviors to align with that held by their developers. Although persuasive technologies can be exploited to bring about suboptimal consequences in the likes of convincing consumers to purchase undesired goods and services, they can equally be leveraged for realizing beneficial outcomes such as persuading individuals to engage in activities conducive to both oneself and society (e.g., exercising and eco-friendly behaviors). Although prior research has bear witness to the instrumental role of information in persuasion, the advent of big data environments has introduced new considerations to the design of persuasive technologies. In this talk, I will discuss exciting opportunities and contemporary challenges confronting the design of persuasive technologies, focusing specifically on how big data can be harnessed to calibrate the persuasiveness of such technologies for a broader audience and a wider range of purposes.
 

Program

14:00-14:05 Welcome by HoD
14:05-14:15 Welcome by the dean
14:15-14:45 Inaugural lecture /Tina
14:45-15:15 Inaugural lecture/ Chee-Wee
15:15-16:00 Reception
 

About Chee-Wee

Chee-Wee Tan is a Professor in the Department of IT Management at Copenhagen Business School (Denmark). He holds a PhD in Business Administration from the University of British Columbia (Canada) as well as Master of Science and Bachelor of Science degrees from the National University of Singapore (Singapore). Chee-Wee's research interests focus on design and innovation issues related to the delivery of digital services in various contexts. Particularly, he is interested in discovering how value can be extracted from digital services and exploring ways by which contemporary technological trends can contribute to the design of innovative services. Findings from his research has been presented at numerous international conferences and he has articles published in premium information systems journals such as MIS Quarterly (MISQ) and Information Systems Research (ISR). Apart from serving in various capacities for a number of international conferences, Chee-Wee currently serves as an Associate Editor for MISQ, Internet Research (IntR) and Journal of Management Analytics (JMA). He is a past recipient of the Outstanding Associate Editor Award for services rendered to MISQ and is currently guest editing several special issues in leading information systems journals.