How do logistics companies decide on the trucks to use in their fleets?

This study adopts a configuration theory approach to explore how drivers at multiple levels (i.e., country, locale, company, and field units) interact to shape the fleet decisions in one of Europe’s leading third-party logistics providers operating a large, multi-country, road transportation network. Using fuzzy set/qualitative comparative analysis methodology, we offer a comprehensive understanding of eco-innovation choices emphasizing the role of customer, competitive, and regulatory pressures. The study underscores the need for further research on cause-and-effect relationships in the transition of the logistics industry to low carbon delivery services. Leading to high levels of adoption of ecological innovation and two paths to low adoption levels. Building on the findings, we develop a set of propositions that can help guide future research. Andrew Inkpen publishes in Journal of World Business; https://doi.org/10.1016/j.jwb.2022.101327