Guest Lecture: The Future of the Chinese Automotive Industry

Marcus Schuetz, Head of Corporate Strategy at Volkswagen Group China, will visit Copenhagen Business School to give a lecture on the future of the automotive industry in China.

Wednesday, December 17, 2014 - 13:30 to 15:00
Thirty years after the first foreign-Chinese Joint Ventures were founded, China became the world’s most important car market. Today the future of all auto companies is decided in China. While locally owned manufacturers are battered by overcapacities and weak sales, mostly foreign brands are conquering the market at record rates. As a result industry policies are changing and imminent reform will lead into a new era of auto production in China. At the same time, the entire industry is facing technological developments, which will challenge the “old industry” and merge the car into a different way of transportation. For this transformation the rules for success are still unwritten.
Marcus Schuetz has a PhD in geosciences from the University of Essen. He has a past as Executive in Residence and Adjunct Professor at the Faculty of Business and Economics and the Department of Geography at the University of Hong Kong. He has moreover been a visiting scholar at the Hong Kong University of Science and Technology. 
The guest lecture is organised by Asia Research Centre and everyone is welcome, but please sign up at
Time and place: 
17 December, 13:30-15:00
Copenhagen Business School
Kilevej 14
2000 Frederiksberg
Room K146 (1. floor)
The page was last edited by: Asia Research Community // 12/17/2017