Department of Digitalization

Assistant professor

Room: HOW/60-4.09
E-mail: ww.digi@cbs.dk
Weifang Wu

Weifang Wu is an Assistant Professor at the Department of Digitalization. She received her Ph.D. degree in Information Systems from Hong Kong University of Science and Technology (2015) as well as Master and Bachelor degrees from the Harbin Institute of Technology (China). Prior to joining CBS, she worked as a post-doctoral researcher in The Center of Process Innovation at Georgia State University (USA).  Weifang has a broad interest in IT-related questions and her research covers diversified topics, with a particular emphasis on data analytics and multidisciplinary studies. 

Primary research areas
  • Digital Innovation
  • IT in Financial Markets
  • Online Advertising
Social media
Link to this homepage
  • Big Data Analytics for Managers
  • Applying Data Analytics for Digital Business
  • Natural Language Processing and Text Analytics


  • Thesis/Project topics in the above research areas
  • IT Policy
  • Data Analytics 
Other teaching activities

Office Hours:
Tuesdays 13:00-15:00

Selected publications

Dong, Q. and Wu, W. (2015). Business Value of Social Media Technologies: Evidence from Online User Innovation Communities. Journal of Strategic Information Systems, 24, 113-127.

Publications sorted by:
John Qi Dong; Weifang Wu; Yixin (Sarah) Zhang / The Faster the Better? : Innovation Speed and User Interest in Open Source Software.
In: Information & Management, Vol. 56, No. 5, 7.2019, p. 669-680
Journal article > peer review
John Qi Dong; Weifang Wu / Business Value of Social Media Technologies : Evidence from Online User Innovation Communities.
In: Journal of Strategic Information Systems, Vol. 24, No. 2, 6.2015, p. 113-127
Journal article > peer review
Weifang Wu; Rong Zheng / Does CEO's IT Knowledge Matter? : An Empirical Analysis of Earnings Conference Calls.
Paper presented at The 23rd European Conference on Information Systems (ECIS) 2015, 2015
Qiang Ye; Min Xu; Melody Kiang; Weifang Wu; Fangfang Sun / In-depth Analysis of the Seller Reputation and Price Premium Relationship : A Comparison between Ebay Us and Taobao China.
In: Journal of Electronic Commerce Research, Vol. 14, No. 1, 2013
Journal article > peer review
Qiang Ye; Yijun Li; Melody Kiang; Weifang Wu / The Impact of Seller Reputation on the Performance of Online Sales : Evidence from TaoBao Buy-it-Now (BIN) Data.
In: Data Base for Advances in Information Systems, Vol. 40, No. 1, 2009, p. 12-19
Journal article > peer review
Outside activities


  • No outside activities



  • CBS Executive