Department of Digitalization

Assistant professor

Room: HOW/60-5.16

Thomas Frick joined Copenhagen Business School as Assistant Professor in the Department of Digitalization in August 2018. His research lies in the intersection of information systems, economics, and marketing. Generally, Thomas is interested in examining economic implications of information systems. More specifically, his research focuses on topics such as effectiveness of digital advertising, information security and privacy, and policy changes in online platforms. To identify causal effects, underlying mechanisms, and economic implications, Thomas applies experimental methods in combination with econometric models.

Thomas holds a PhD in Information Systems and a Master of Science in Business Information Management from Rotterdam School of Management, Erasmus University, and a Bachelor of Science in Business Administration from LMU Munich. Thomas has working experience within the telecommunications and consulting industry where he mostly focused on analytical topics.

Primary research areas
  • Personalization in Digital Environments
  • Social Welfare Implications of Personalization Technologies
  • Advertising Analytics
  • Information Privacy Concerns
  • Economics of Information Systems
  • Field Experiments
Link to this homepage
  • Economics and Strategy in the Digital Age

Thesis projects related to my research area with a focus on quantitative studies applying experimental methodologies

Other teaching activities

Office Hours:
Mondays 16:15-17:15
Tuesdays 16:15-17:15

Publications sorted by:
Thomas W. Frick; Ting Li; Paul Pavlou / Social Influence and Visual Attention in the Personalization Privacy Paradox for Social Advertising : An Eye Tracking Study.
In: Proceedings of the 13th Pre-ICIS Workshop on Information Security and Privacy. WISP 2018Atlanta, GA : AIS Electronic Library (AISeL) 2018, 3 p.
Conference abstract in proceedings > peer review
Thomas W. Frick / The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms
Rotterdam : Erasmus Research Institute of Management 2018, 173 p. (ERIM PhD Series in Research in Management, No. 452)
Ph.D. thesis
Outside activities


  • No outside activities