Department of Digitalization

Assistant professor

Room: HOW/60-5.16

Thomas Frick joined Copenhagen Business School as Assistant Professor in the Department of Digitalization in August 2018. His research lies in the intersection of information systems, economics, and marketing. More specifically, his research focuses on topics such as effectiveness of digital advertising, information security and privacy, and policy changes in online platforms. To identify causal effects, underlying mechanisms, and economic implications, Thomas applies experimental methods in combination with econometric models.

Thomas acts as one of the co-founders of the CBS initiative “The Economic Value of Data”. The initiative consists of a group of international researchers across departments at CBS that aims to disseminate knowledge and collaborates with organizations on topics focusing on the value creation from applying statistical methods to large scale data for business and society.

Thomas holds a PhD in Information Systems and a Master of Science in Business Information Management from Rotterdam School of Management, Erasmus University, as well as a Bachelor of Science in Business Administration from LMU Munich. Thomas has working experience within the telecommunications and consulting industry where he mostly focused on analytical topics.

Primary research areas
  • Economics of Information Systems & Data
  • Field Experiments
  • Economics of Advertising
  • Personalization in Digital Environments
  • Social Welfare Implications of Information Systems
  • Information Privacy Concerns
Link to this homepage
  • Economics in the Digital Age
  • Digital Marketing Strategy and Technology

Thesis projects related to my research area. Quantitative studies applying experimental methodologies preferred.

Other teaching activities

Digital Office Hours: Wednesday 14:30-16:30

Book appointment here

Publications sorted by:
Thomas W. Frick; Ting Li; Paul Pavlou / Social Influence and Visual Attention in the Personalization Privacy Paradox for Social Advertising : An Eye Tracking Study.
In: Proceedings of the 13th Pre-ICIS Workshop on Information Security and Privacy. WISP 2018Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2018, 3 p.
Conference abstract in proceedings > peer review
Thomas W. Frick / The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms
Rotterdam : Erasmus Research Institute of Management 2018, 173 p. (ERIM PhD Series in Research in Management, No. 452)
Ph.D. thesis
Outside activities


  • No outside activities