Department of Digitalization

Niels Buus
External lecturer

Room: HOW/60-5.11
E-mail: nbl.digi@cbs.dk

Niels Buus Lassen is PhD Fellow at the Department of Digitalization of the Copenhagen Business School, and researcher at the Computational Social Science Laboratory (http://cssl.cbs.dk).

Computational Social Science Laboratory (http://cssl.cbs.dk) conducts transdisciplinary basic research at the socio-technical intersections of computer science and social science with specific applications tomanagers in companies, teachers in schools and residents in cities.
CSSL's basic research program is aimed at explaining socio-technical interactions. CSSL's applied research program seeks to design, develop and evaluate big data analytics applications for managers (descriptive, predictive, and prescriptive analytics), teachers (teaching analytics and learning analytics), and citizens (public health analytics).
CSSL aspires to conduct engaged scholarship in the Pasteur's Quadrant. CSSL's objectives are not only to make seminal contributions to scientific knowledge as evidenced by peer-reviewed publications but also to create practical applications that yield meaningful facts, actionable insights, valuable outcomes, and sustainable impacts for organizations and society.

Niels Buus Lassen holds a MSc in Economics  and BSc in Economics/Mathematics from Copenhagen Business School, and a MBA from Edinburgh Business School.

Primary research areas
  • Computational Social Science
  • Big Data Analytics
  • Social Set Analysis
  • Social Business:
    • Social Media Engagement
    • Social Media Analytics
    • Social Media Management
  • Teaching Predictive Analytics
Administrative tasks

Social media
Link to this homepage
  • Big Data Analytics (Data-in-Business Minor)
  • Big Social Data Analytics

Niels Buus Lassen is currently supervising several master thesis students.

Other teaching activities

Selected publications

Publications sorted by:
Mads Zacho Krarup; Niels Buus Lassen; Rene Madsen / Predicting AIRBNB Sales with Google Searches in a Customer Journey Context
In: Symposium i anvendt statistik: 22.-24. januar 2018. . ed. /Peter Linde. København : Københavns Universitet 2018, p. 32-49
Article in proceedings > peer review
Lisbeth la Cour; Anders Milhøj; Ravi Vatrapu; Niels Buus Lassen / Predicting the Daily Sales of Mikkeller Bars Using Facebook Data
In: Symposium i anvendt statistik: 22.-24. januar 2018. . ed. /Peter Linde. København : Københavns Universitet 2018, p. 125-141
Article in proceedings > peer review
Niels Buus Lassen; Lisbeth la Cour; Ravi Vatrapu / Predictive Analytics with Social Media Data
In: The SAGE Handbook of Social Media Research Methods. ed. /Luke Sloan; Anabel Quan-Haase. London : SAGE Publications 2017, p. 328-341
Book chapter > peer review
Niels Buus Lassen; Lisbeth la Cour; Anders Milhøj; Ravi Vatrapu / Social Media Data as Predictors of Mikkeller Sales?
In: Symposium i anvendt statistik: 23.-24. januar 2017. . ed. /Peter Linde. København : Danmarks Statistik 2017, p. 71-86
Article in proceedings > peer review
Linda Camilla Boldt; Vinothan Vinayagamoorthy; Florian Winder; Schnittger Melanie; Mats Ekram; Raghava Rao Mukkamala; Niels Buus Lassen; Benjamin Flesch; Abid Hussain; Ravi Vatrapu / Forecasting Nike’s Sales using Facebook Data
In: Proceedings - 2016 IEEE International Conference on Big Data, Big Data 2016. ed. /Ronay Ak; George Karypis; Yinglong Xia; Xiaohua Tony Hu; Philip S. Yu; James Joshi; Lyle Ungar; Ling Liu; Aki-Hiro Sato; Toyotaro Suzumura; Sudarsan Rachuri; Rama Govindaraju; Weijia Xu. Piscataway, NJ : IEEE 2016, p. 2447-2456
Article in proceedings > peer review
Niels Buus Lassen; Ravi Vatrapu; Lisbeth la Cour; Rene Madsen; Abid Hussain / Towards a Theory of Social Data : Predictive Analytics in the Era of Big Social Data.
In: Symposium i anvendt statistik: 25.-27. januar 2016. . ed. /Peter Linde. København : Danmarks Statistik 2016, p. 241-256
Article in proceedings > peer review
Niels Buus Lassen; René Madsen; Ravi Vatrapu / Predictive Analytics with Big Social Data
Paper presented at International Conference on Computational Social Science, 2015
Paper > peer review
Ravi Vatrapu; Abid Hussain; Niels Buus Lassen; Raghava Rao Mukkamala; Benjamin Flesch; René Madsen / Social Set Analysis : Four Demonstrative Case Studies.
In: Proceedings of the 2015 International Conference on Social Media & Society: SMSociety '15. . ed. /Anatoliy Gruzd; Jenna Jacobson; Philip Mai; Barry Wellman. New York : Association for Computing Machinery 2015 (ACM International Conference Proceeding Series)
Article in proceedings > peer review
Per Østergaard Jacobsen; Eric Bentzen; Mogens Bjerre; Frank Bøggild; Abid Hussain; Jane Frederikke Land; Niels Buus Lassen; Raghava Rao Mukkamala; Torsten Ringberg; Ravi Vatrapu / Temperaturen på danske loyalitetsklubber anno 2015 : Analyse & håndbog i arbejdet med loyalitet.
Rungsted Kyst : Efficiens 2015, 159 p.
Book > peer review
Academic Interests