Department of Digitalization

Research assistant
Industrial PhD fellow

Room: HOW/60-5.19
E-mail: kk.digi@cbs.dk

Katrine Kunst is a PhD Student at Copenhagen Business School, Department of Digitalization, working with TDC Group as her industrial partner. Her current research investigates the topic of how technology increases the observability of consumer behavior, and the subsequent impact on consumer preferences and choice making. Her research is motivated by a strong curiosity about consumers, and how they make use and sense of technology.

She holds a Master’s degree in Marketing from Copenhagen Business School. In addition to her academic work, she has extensive industry experience within digital marketing and consumer research from amongst others media/advertising agencies, and telecom. She has taught classes on social media management, social product design, mobile marketing, and youth-targeted communications at the The Royal Danish Academy of Fine Arts - School of Design, The Danish School of Media and Journalism, and Copenhagen Business School, and is an experienced public speaker on social media at various conferences within technology, loyalty, and e-Commerce.

Primary research areas
  • Social media
  • Consumer Behavior
  • Observational Learning
  • Design
  • Social Influence
  • E-Commerce
Administrative tasks

Social media
Link to this homepage


Other teaching activities

Selected publications

Publications sorted by:
Katrine Kunst / Electronic Word of Behavior : Transforming Digital Traces of Consumer Behaviors Into Communicative Content in Product Design.
Frederiksberg : Copenhagen Business School [Phd] 2018, 245 p. (PhD Series, No. 46.2018)
Ph.D. thesis
Katrine Kunst; Ravi Vatrapu / Understanding Electronic Word of Behavior : Conceptualization of the Observable Digital Traces of Consumers’ Behaviors.
In: Electronic Markets, 9.6.2018
Journal article > peer review
Katrine Kunst; Ravi Vatrapu; Abid Hussain / Electronic Word of Behavior : Conceptual Framework and Research Design for Analyzing the Effect of Increased Digital Observability of Consumer Behaviors in a Movie Streaming Context.
In: Internetworked World: Revised Selected Papers of the 15th Workshop on e-Business, WeB 2016. . ed. /Ming Fan; Jukka Heikkilä; Hongxiu Li; Michael J. Shaw; Han Zhang. Cham : Springer 2017, p. 95-103 (Lecture Notes in Business Information Processing, Vol. 296)
Article in proceedings > peer review
Katrine Kunst / Electronic Word of Behavior : The Mediating Role of Social Media in Disclosing Otherwise Non-observable Product-related Behavior.
Paper presented at The 44th EMAC Annual Conference 2015, 2015
Paper > peer review
Katrine Kunst; Ravi Vatrapu / Towards a Theory of Socially Shared Consumption : Literature Review, Taxonomy, and Research Agenda.
In: ECIS 2014 Proceedings. ed. /Michel Avital; Jan Marco Leimeister; Ulrike Schultze. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2014 (Proceedings of the European Conference on Information Systems)
Article in proceedings > peer review
Academic Interests