Department of Digitalization

Assistant professor

Room: HOW/60-2.09

José Parra-Moyano is an Assistant Professor at the Department of Digitalization of the Copenhagen Business School, conducting research on the management and economics of data and privacy. He holds a PhD in Management and Economics from the University of Zurich.

José has attended two summer schools on Computational Economics at Stanford, has been appointed as a Global Shaper by the World Economic Forum, is a Research Fellow at the Blockchain Centre of the University College in London, and a Fellow at Center of Excellence of The Digital Economist. Moreover, he has been listed as a Forbes 30 under 30, and has demonstrated success in startup funding.

José gives courses about business analytics, data science, and FinTech in different universities at master and MBA level, and advises companies in the development of their strategies in regard to data and technology. In 2020 he was a finalist of the Credit Suisse Award for Best Teaching at the University of Zurich, and he won the Best Teacher Award at the Mannheim Business School.

Primary research areas
  • Economics of Privacy and Data
  • Blockchain, Data Strategy
  • Applied Econometrics
Social media
Link to this homepage
  • Information Economics and Business
  • Data Economics
  • Foundations of Healthcare
  • Marketing Analytics
  • Applying Data Analytics in Digital Business

Empirical work

Selected publications
  • J Parra-Moyano, K Schmedders, AS Pentland (2020). What Managers Need to Know about Data Exchanges, MIT Sloan Management Review 61 (4), 39-44
  • J Parra-Moyano, T Thoroddsen, O Ross (2019). Optimised and dynamic KYC system based on blockchain technology, International Journal of Blockchains and Cryptocurrencies 1 (1), 85-106
  • J Parra-Moyano, O Ross (2017). KYC Optimization Using Distributed Ledger Technology, Business & Information Systems Engineering 59 (6), 411–423
Publications sorted by:
Ingrid Bauer; José Parra Moyano; Karl Schmedders; Gerhard Schwabe / Multi-party Certification on Blockchain and its Impact in the Market for Lemons
In: Journal of Management Information Systems, Vol. 39, No. 2, 4.2022, p. 395-425
Journal article > peer review
José Parra Moyano; Michel Avital; Marcel Bühler; Karl Schmedders / Fostering Peer-to-Peer Blockchain-based Data Markets
In: PACIS 2021 Proceedings . ed. /Doug Vogel; Kathy Ning Shen; Pan Shan Ling; M.N. Ravishankar; Xi (Jacky) Zhang. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2021
Article in proceedings > peer review
José Parra Moyano / Blockchain y gestión de datos en el sector agroalimentario : Reducción de costes y nuevas oportunidades.
In: Agricultura Familiar: Una prioridad estratégica para la reconstrucción económica y social de España. Madrid : Unión de Pequeños Agricultores y Ganaderos 2020, p. 93-96 (Agricultura Familiar en España, Vol. Anuario 2020)
Book chapter
José Parra Moyano; Karl Schmedders; Michel Avital / Coronavirus : Digital Contact Tracing Doesn’t Have to Sacrifice Privacy.
London : The Conversation Trust 29.4.2020
Net publication - Internet publication
José Parra Moyano; Eduardo Moyano Estrada; Michel Avital / Cómo ceder datos para luchar contra la COVID-19 sin perder privacidad
London : The Conversation Trust 17.4.2020
Net publication - Internet publication
José Parra Moyano; Karl Schmedders; Alex “Sandy” Pentland / What Managers Need to Know About Data Exchanges : The Era of Big-data Silos is Fading. Shared Data is the Future.
In: MIT Sloan Management Review, Vol. 61, No. 4, 9.6.2020, p. 39-44
Journal article > peer review
José Parra Moyano; Omri Ross / KYC Optimization Using Distributed Ledger Technology
In: Business and Information Systems Engineering, Vol. 59, No. 6, 1.12.2017, p. 411-423
Journal article > peer review
JosÉ Parra Moyano / On the Continuity and Origin of Identity in Distributed Ledgers : Learning from Russell's Paradox.
In: Metaphilosophy, Vol. 48, No. 5, 10.2017, p. 687-697
Journal article > peer review
Outside activities


  • Board of Experts at Enzyme Advisory Group: Advisory seat in the field of blockchain applications and digitalization of business processes
  • Guest Professor at Mannheim Business School, MBA
  • Guest Professor at Rochester-Bern, EMBA


  • Courses at the Executive MBA in Mannheim