The course introduces a wide range of cognitive phenomena: perception, attention, behavioral and cognitive learning, memory, language, thinking and problem solving, cognitive management as well as emotional processes and social cognition. Particular emphasis is placed on experimental cognitive psychological and neuroscience-based research methods as well as quantitative, statistical analysis of experimental results from these.
Emotion-measuring technologies and the digitalization of the unconscious
The course examines topics lying in the intersection of IS research and neurophysiology and the brain sciences. It includes research based on all types of neuroscience and neurophysiological tools, spanning techniques such as functional magnetic ressonance imaging (fMRI), electroencephalography (EEG), hormone assessments, skin conductance and heart rate measurement, eye tracking, and facial electromyography (in development).