Department of Business Humanities and Law

  • Entrepreneurship, Ethics & Leadership Unit
Associate professor

Room: POR/18.B-4.125

I devote most of my research to the question of how, since the  late eighteenth century, markets ended up becoming such pervasive socio-technological-economic arrangements. In my search for answers, I am looking at the development of marketing, in particular of advertising agency services, in Britain and America since 1850 or so, and at the role that market and consumer research techniques played in assembling the agents of market exchanges. I believe that this type of historical research can make exciting contributions to marketing theory and to our understanding of the economic sociology of consumer capitalism.

Primary research areas
  • History of Markets
  • Marketing History
  • Marketing Theory
  • Economic Sociology
  • History and Theory of the Social Sciences
Curriculum Vitae
Link to this homepage

Marketing and Aesthetics (BA Philosophy, Management & Economics Programme)
Principles of International Marketing (BSc International Business Programme)
The Company in its Historical and International Setting (BSc International Business Programme)
Marketing and Creative Processes (Cand Merc/MSc Programme)


I am supervising undergraduate (bachelor) and postgraduate (masters) theses in areas of marketing research, international marketing and marketing history.

Selected publications

'They do it with mirrors: advertising and British Cold War consumer politics', in: Contemporary British History, Vol. 19, No. 2 (June 2005), pp. 133-50.

'The consumer as "voter", "judge" and "jury": historical origins and political consequences of a marketing myth', in: Journal of Macromarketing, Vol. 31, No. 1 (March 2011), pp. 8-18.

'The political theology of consumer sovereignty: towards an ontology of consumer society', in: Theory, Culture & Society, Vol. 28, No. 3 (2011), pp. 106 - 129 (2011).

'The market order as metaphysical loot: theology and the contested legitimacy of consumer capitalism', in: Organization, Vol. 19, No. 3 (2012), pp. 78-94

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture. London: Palgrave-Macmillan 2010.

Publications sorted by:
Sine Nørholm Just; Jannick Friis Christensen; Stefan Schwarzkopf / Disconnective Action : Online Activism Against a Corporate Sponsorship at WorldPride 2021.
In: New Media & Society, 15.6.2023
Journal article > peer review
Stefan Schwarzkopf / Endeløshed : En begrebshistorisk analyse af ‘transformation’.
In: Transformationens politik: Ledelse af tidens udfordringer. . ed. /Niels Åkerstrøm Andersen; Dorthe Pedersen; Erik Mygind du Plessis; Jette Sandager. København : Nyt fra Samfundsvidenskaberne 2023, p. 29-40
Book chapter > peer review
Jessica Inez Backsell; Stefan Schwarzkopf / Hiding in Plain Sight : Organizational Magic as a Contested Process of Revelation and Concealment.
In: Organization Studies, Vol. 44, No. 8, 8.2023, p. 1259-1280
Journal article > peer review
Mitchell Dean; Lotte List; Stefan Schwarzkopf / Introduction : Whither Political Theology?.
In: Political Theology Today: 100 Years after Carl Schmitt. . ed. /Mitchell Dean; Lotte List; Stefan Schwarzkopf. London : Bloomsbury Academic 2023, p. 1-10
Book chapter > peer review
Mitchell Dean (Editor) ; Lotte List (Editor) ; Stefan Schwarzkopf (Editor) / Political Theology Today : 100 Years after Carl Schmitt.
London : Bloomsbury Academic 2023, 256 p.
Anthology > peer review
Stefan Schwarzkopf / Political Theology, Values and LGBTQ+ as Civil Religion
In: Political Theology Today: 100 Years after Carl Schmitt. . ed. /Mitchell Dean; Lotte List; Stefan Schwarzkopf. : Bloomsbury Academic 2023, p. 94-110
Book chapter > peer review
Jannick Friis Christensen; Stefan Schwarzkopf / Between Pinkwash and Purity : Pride Pardes, Corporate Collaboration and Politics of Relationality.
In: Konference: Dansk kønsforsknings indre og ydre rammer: Under hvilke betingelser tager dansk kønsforskning form? Hvad er, kan og bør dansk kønsforskning være?. . ed. /Michael Nebeling Petersen. København : Københavns Universitet 2022, 1 p., p. 40
Conference abstract in proceedings
Stefan Schwarzkopf / Clouded Futures : Economic Barometers and the Making of the Unpredictable Economy.
In: Economy and Society, Vol. 51, No. 3, 7.2022, p. 422-442
Journal article > peer review
Stefan Schwarzkopf / Review of Tom Boland & Ray Griffin, The Reformation of Welfare: The New Faith of the Labour Market
In: Journal of Economics, Theology and Religion, Vol. 2, No. 1, 2022, p. 9-11
Book review > peer review
Stefan Schwarzkopf; Sine Nørholm Just; Jannick Friis Christensen / Beyond Identity Politics and Pinkwash : Are Pride Parades becoming an Integrative Civil Religion?.
In: Book of Abstracts. Gender, Work & Organization. 11th Biennial International Interdisciplinary Conference: Transforming Contexts, Transforming Selves: Gender in New Times. Canterbury : University of Kent 2021, 2 p., p. 590-591
Conference abstract in proceedings > peer review
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