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Department of Business Humanities and Law
- Entrepreneurship, Ethics & Leadership Unit

I devote most of my research to the question of how, since the late eighteenth century, markets ended up becoming such pervasive socio-technological-economic arrangements. In my search for answers, I am looking at the development of marketing, in particular of advertising agency services, in Britain and America since 1850 or so, and at the role that market and consumer research techniques played in assembling the agents of market exchanges. I believe that this type of historical research can make exciting contributions to marketing theory and to our understanding of the economic sociology of consumer capitalism.
- History of Markets
- Marketing History
- Marketing Theory
- Economic Sociology
- History and Theory of the Social Sciences
Marketing and Aesthetics (BA Philosophy, Management & Economics Programme)
Principles of International Marketing (BSc International Business Programme)
The Company in its Historical and International Setting (BSc International Business Programme)
Marketing and Creative Processes (Cand Merc/MSc Programme)
I am supervising undergraduate (bachelor) and postgraduate (masters) theses in areas of marketing research, international marketing and marketing history.
'They do it with mirrors: advertising and British Cold War consumer politics', in: Contemporary British History, Vol. 19, No. 2 (June 2005), pp. 133-50.
'The consumer as "voter", "judge" and "jury": historical origins and political consequences of a marketing myth', in: Journal of Macromarketing, Vol. 31, No. 1 (March 2011), pp. 8-18.
'The political theology of consumer sovereignty: towards an ontology of consumer society', in: Theory, Culture & Society, Vol. 28, No. 3 (2011), pp. 106 - 129 (2011).
'The market order as metaphysical loot: theology and the contested legitimacy of consumer capitalism', in: Organization, Vol. 19, No. 3 (2012), pp. 78-94
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture. London: Palgrave-Macmillan 2010.
In: New Media & Society, 15.6.2023
In: Transformationens politik: Ledelse af tidens udfordringer. . ed. /Niels Åkerstrøm Andersen; Dorthe Pedersen; Erik Mygind du Plessis; Jette Sandager. København : Nyt fra Samfundsvidenskaberne 2023, p. 29-40
In: Organization Studies, Vol. 44, No. 8, 8.2023, p. 1259-1280
In: Political Theology Today: 100 Years after Carl Schmitt. . ed. /Mitchell Dean; Lotte List; Stefan Schwarzkopf. London : Bloomsbury Academic 2023, p. 1-10
London : Bloomsbury Academic 2023, 256 p.
In: Political Theology Today: 100 Years after Carl Schmitt. . ed. /Mitchell Dean; Lotte List; Stefan Schwarzkopf. : Bloomsbury Academic 2023, p. 94-110
In: Konference: Dansk kønsforsknings indre og ydre rammer: Under hvilke betingelser tager dansk kønsforskning form? Hvad er, kan og bør dansk kønsforskning være?. . ed. /Michael Nebeling Petersen. København : Københavns Universitet 2022, 1 p., p. 40
In: Economy and Society, Vol. 51, No. 3, 7.2022, p. 422-442
In: Journal of Economics, Theology and Religion, Vol. 2, No. 1, 2022, p. 9-11
In: Book of Abstracts. Gender, Work & Organization. 11th Biennial International Interdisciplinary Conference: Transforming Contexts, Transforming Selves: Gender in New Times. Canterbury : University of Kent 2021, 2 p., p. 590-591
In: Ephemera: Theory & politics in organization, Vol. 21, No. 3, 8.2021, p. 229-331
In: Consumption Markets and Culture, Vol. 24, No. 4, 8.2021, p. 329-342
In: Journal of Cultural Economy, Vol. 14, No. 6, 12.2021, p. 732-749
In: Environment and Planning D: Society and Space, Vol. 39, No. 2, 4.2021, p. 328-346
In: Business History Review, Vol. 94, No. 2, 2020, p. 439-442
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 1-15 (Routledge International Handbooks)
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 107-115 (Routledge International Handbooks)
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 163-172 (Routledge International Handbooks)
In: Organization Studies, Vol. 41, No. 2, 2.2020, p. 197-217
Abingdon : Routledge 2020, 395 p. (Routledge International Handbooks)
In: Consumer Culture Theory. ed. /Domen Bajde; Dannie Kjeldgaard; Russell W. Belk. Bingley : Emerald Group Publishing 2019, p. 121-135 (Research in Consumer Behavior, Vol. 20)
In: Les Études Sociales, No. 169, 2019, p. 93-108
In: The Oxford Handbook of Consumption. ed. /Frederick F. Wherry; Ian Woodward. Oxford : Oxford University Press 2019, p. 27-50
In: The SAGE Handbook of Consumer Culture. ed. /Olga Kravets; Pauline Maclaran; Stevens Miles; Alladi Venkatesh. London : SAGE Publications 2018, p. 435-452
Paper presented at The 33rd EGOS Colloquium 2017, 2017
In: Business History, Vol. 59, No. 8, 2017, p. 1155-1175
In: The Routledge Companion to Marketing History. ed. /Brian Jones; Mark Tadajewski. Abingdon : Routledge 2016, p. 61-83 (Routledge Companions in Business, Management and Accounting)
In: Journal of Historical Research in Marketing, Vol. 8, No. 1, 2016, p. 197-214
In: Entreprises et Histoire, Vol. 81, No. 4, 2015, p. 143-146
In: Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. . ed. /Erika Rappaport; Sandra Trudgen Dawson; Mark J. Crowley. London : Bloomsbury Academic 2015, p. 121-138
In: Journal of Cultural Economy, Vol. 8, No. 6, 2015, p. 721-729
Paper presented at The 31st EGOS Colloquium 2015, 2015
In: Journal of Historical Research in Marketing, Vol. 7, No. 3, 2015, 1 p.
In: Journal of Historical Research in Marketing, Vol. 7, No. 4, 2015, p. 476-485
In: Contemporary British History, Vol. 29, No. 1, 2015, p. 151-154
In: Journal of Historical Research in Marketing, Vol. 7, No. 3, 2015, p. 295-309
In: BioSocieties, Vol. 10, No. 4, 2015, p. 465-482
In: Marketing Theory, Vol. 15, No. 1, 3.2015, p. 39-57
Paper presented at American Sociological Association Annual Meeting. ASA 2015, 2015
Paper presented at The 3rd Interdisciplinary Market Studies Workshop, 2014
2.5.2014
In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. . ed. /Alan Bradshaw; Mikko Laamanen; Alex Reppel. Berlin : The Macromarketing Society 2014, p. 1010-1111 (Proceedings of the Annual Macromarketing Conference, Vol. 2014)
In: Television Audiences Across the World: Deconstructing the Ratings Machine. . ed. /Jérôme Bourdon; Cécile Méadel. Basingstoke : Palgrave Macmillan 2014, p. 33-52
In: European Review of History, Vol. 20, No. 5, 2013, p. 859-879
In: Varieties, Alternatives, and Deviations in Marketing History: Proceedings of the 16th Conference on Historical Analysis and Research in Marketing (CHARM). . ed. /Leighann C. Neilson. Copenhagen : CHARM Association 2013, p. 364-366
In: Proceedings of the 38th Annual Macromarketing Conference, Toronto, 2013. ed. /Detlev Zwick; Sammy Bonsu. www : The Macromarketing Society 2013, p. 245-267 (Proceedings of the Annual Macromarketing Conference)
München : Munich Personal RePEc Archive 2013, 9 p. (MPRA Paper, No. 46650)
In: Cold War Cultures : Perspectives on Eastern and Western Societies . . ed. /Annette Vowinckel; Marcus M. Payk; Thomas Lindenberger. New York : Berghahn Books 2012, p. 172-190
In: Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. . ed. /Michaela Haase; Michael Kleinaltenkamp. Berlin : The Macromarketing Society 2012, p. 219-221
In: Journal of Macromarketing, Vol. 32, No. 4, 2012, p. 448-449
In: Engineering Society : The Role of the Human and Social Sciences in Modern Societies, 1880-1980 . . ed. /Kerstin Brückweh; Dirk Schumann; Richard F. Wetzell ; Benjamin Ziemann . Basingstoke : Palgrave Macmillan 2012, p. 252-272
In: Transformations of Retailing in Europe after 1945 . ed. /Ralph Jessen; Lydia Langer. Farnham : Ashgate 2012, p. 163-178
In: The Rise of Marketing and Market Research . ed. /Hartmut Berghoff; Philip Scranton; Uwe Spiekermann . New York : Palgrave Macmillan 2012, p. 171-192
In: Organization, Vol. 19, No. 3, 2012, p. 281-297
In: Business Archives, No. 105, 11.2012, p. 1-9
In: Journal of Macromarketing, Vol. 32, No. 4, 2012, p. 447-448
In: The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere. . ed. /Kerstin Brückweh. Oxford : Oxford University Press 2011, p. 29-50
In: European Advances in Consumer Research, Vol. 9, 2011, 2 p., p. 577-578
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 105-108
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 8-18
In: Theory, Culture & Society, Vol. 28, No. 3, 2011, p. 106-129
In: Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. . ed. /Tom Crook; Glen O'Hara. New York : Routledge 2011, p. 144-162 (Routledge Studies in Modern British History, No. 6)
In: Journal of Historical Research in Marketing, Vol. 3, No. 4, 2011, p. 528-548
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 220-235
New York : Palgrave Macmillan 2010, 293 p.
In: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. . ed. /Stefan Schwarzkopf; Rainer Gries. London : Palgrave Macmillan 2010, p. 3-38
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 269-290
In: Trademarks, Brands and Competitiveness . ed. /Teresa da Silva Lopes; Paul Duguid. London : Routledge 2010, p. 165-193 (Routledge International Studies in Business History)
In: Information, 28.12.2022, p. 16-17
In: Politiken, 23.8.2020, p. 7
In: Sydsvenskan, 28.7.2019
In: Politiken, 6.8.2018, p. 6
2014
Frederiksberg : Copenhagen Business School, CBS 2013
Frederiksberg : Samfundslitteratur 2010, 313 p.
Frederiksberg : Department of Management, Politics and Philosophy, CBS 2010
Kendt dansk sponsor af Priden boltrer sig i homo-hadende land: 'Fuldstændig dobbeltmoral'
Eksperter om pride-støtte: "Der er flere minefelter"
Arbejdet skal være et safe space
Virksomheder kæmper for kvinder, sorte og transpersoner, men siger aldrig et ord om de fattige. Så var de nemlig nødt til at betale skat
Kommende forskning: Kan vi ikke længere rumme hinanden?
Is Copenhagen Pride Parade a civil religion?
Love Suits Everyone
De satans reklamer
No outside activities to report.