sscmpp
Department of Business Humanities and Law
- Entrepreneurship, Ethics & Leadership
Stefan
Schwarzkopf
Associate professor
,
PhD
Room:
POR/18.B-4.125
Tel:
+4538153652
E-mail:
ssc.bhl@cbs.dk
244126
Presentation
I devote most of my research to the question of how, since the late eighteenth century, markets ended up becoming such pervasive socio-technological-economic arrangements. In my search for answers, I am looking at the development of marketing, in particular of advertising agency services, in Britain and America since 1850 or so, and at the role that market and consumer research techniques played in assembling the agents of market exchanges. I believe that this type of historical research can make exciting contributions to marketing theory and to our understanding of the economic sociology of consumer capitalism.
Primary research areas
- History of Markets
- Marketing History
- Marketing Theory
- Economic Sociology
- History and Theory of the Social Sciences
Curriculum Vitae
Links
Link to this homepage
www.cbs.dk/en/staff/sscmpp
Courses
Marketing and Aesthetics (BA Philosophy, Management & Economics Programme)
Principles of International Marketing (BSc International Business Programme)
The Company in its Historical and International Setting (BSc International Business Programme)
Marketing and Creative Processes (Cand Merc/MSc Programme)
Supervision
I am supervising undergraduate (bachelor) and postgraduate (masters) theses in areas of marketing research, international marketing and marketing history.
Selected publications
'They do it with mirrors: advertising and British Cold War consumer politics', in: Contemporary British History, Vol. 19, No. 2 (June 2005), pp. 133-50.
'The consumer as "voter", "judge" and "jury": historical origins and political consequences of a marketing myth', in: Journal of Macromarketing, Vol. 31, No. 1 (March 2011), pp. 8-18.
'The political theology of consumer sovereignty: towards an ontology of consumer society', in: Theory, Culture & Society, Vol. 28, No. 3 (2011), pp. 106 - 129 (2011).
'The market order as metaphysical loot: theology and the contested legitimacy of consumer capitalism', in: Organization, Vol. 19, No. 3 (2012), pp. 78-94
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture. London: Palgrave-Macmillan 2010.
Publications sorted by:
2023
Jessica Inez Backsell; Stefan Schwarzkopf / Hiding in Plain Sight : Organizational Magic as a Contested Process of Revelation and Concealment.
In: Organization Studies, 9.1.2023
In: Organization Studies, 9.1.2023
Journal article > peer review
Mitchell Dean; Lotte List; Stefan Schwarzkopf / Introduction : Whither Political Theology?.
In: Political Theology Today: 100 Years after Carl Schmitt. . ed. /Mitchell Dean; Lotte List; Stefan Schwarzkopf. London : Bloomsbury Academic 2023, p. 1-10
In: Political Theology Today: 100 Years after Carl Schmitt. . ed. /Mitchell Dean; Lotte List; Stefan Schwarzkopf. London : Bloomsbury Academic 2023, p. 1-10
Book chapter > peer review
Mitchell Dean (Editor) ; Lotte List (Editor) ; Stefan Schwarzkopf (Editor) / Political Theology Today : 100 Years after Carl Schmitt.
London : Bloomsbury Academic 2023, 256 p.
London : Bloomsbury Academic 2023, 256 p.
Anthology > peer review
Stefan Schwarzkopf / Political Theology, Values and LGBTQ+ as Civil Religion
In: Political Theology Today: 100 Years after Carl Schmitt. . ed. /Mitchell Dean; Lotte List; Stefan Schwarzkopf. : Bloomsbury Academic 2023, p. 94-110
In: Political Theology Today: 100 Years after Carl Schmitt. . ed. /Mitchell Dean; Lotte List; Stefan Schwarzkopf. : Bloomsbury Academic 2023, p. 94-110
Book chapter > peer review
2022
Jannick Friis Christensen; Stefan Schwarzkopf / Between Pinkwash and Purity : Pride Pardes, Corporate Collaboration and Politics of Relationality.
In: Konference: Dansk kønsforsknings indre og ydre rammer: Under hvilke betingelser tager dansk kønsforskning form? Hvad er, kan og bør dansk kønsforskning være?. . ed. /Michael Nebeling Petersen. København : Københavns Universitet 2022, 1 p., p. 40
In: Konference: Dansk kønsforsknings indre og ydre rammer: Under hvilke betingelser tager dansk kønsforskning form? Hvad er, kan og bør dansk kønsforskning være?. . ed. /Michael Nebeling Petersen. København : Københavns Universitet 2022, 1 p., p. 40
Conference abstract in proceedings
Stefan Schwarzkopf / Clouded Futures : Economic Barometers and the Making of the Unpredictable Economy.
In: Economy and Society, Vol. 51, No. 3, 7.2022, p. 422-442
In: Economy and Society, Vol. 51, No. 3, 7.2022, p. 422-442
Journal article > peer review
Stefan Schwarzkopf / Review of Tom Boland & Ray Griffin, The Reformation of Welfare: The New Faith of the Labour Market
In: Journal of Economics, Theology and Religion, Vol. 2, No. 1, 2022, p. 9-11
In: Journal of Economics, Theology and Religion, Vol. 2, No. 1, 2022, p. 9-11
Book review > peer review
2021
Stefan Schwarzkopf; Sine Nørholm Just; Jannick Friis Christensen / Beyond Identity Politics and Pinkwash : Are Pride Parades becoming an Integrative Civil Religion?.
In: Book of Abstracts. Gender, Work & Organization. 11th Biennial International Interdisciplinary Conference: Transforming Contexts, Transforming Selves: Gender in New Times. Canterbury : University of Kent 2021, 2 p., p. 590-591
In: Book of Abstracts. Gender, Work & Organization. 11th Biennial International Interdisciplinary Conference: Transforming Contexts, Transforming Selves: Gender in New Times. Canterbury : University of Kent 2021, 2 p., p. 590-591
Conference abstract in proceedings > peer review
Stefan Schwarzkopf / Economic Theology : A Question of Academic Primacy? A Response to Beltramini.
In: Ephemera: Theory & politics in organization, Vol. 21, No. 3, 8.2021, p. 229-331
In: Ephemera: Theory & politics in organization, Vol. 21, No. 3, 8.2021, p. 229-331
Comment/debate > peer review
Stefan Schwarzkopf / Market Research as Ascetic Detachment : Product Testing in a German Market Test Town.
In: Consumption Markets and Culture, Vol. 24, No. 4, 8.2021, p. 329-342
In: Consumption Markets and Culture, Vol. 24, No. 4, 8.2021, p. 329-342
Journal article > peer review
2021
Stefan Schwarzkopf / Ten Little Jurors in the Training Camp : A Genealogy of Audience Simulation.
In: Journal of Cultural Economy, Vol. 14, No. 6, 12.2021, p. 732-749
In: Journal of Cultural Economy, Vol. 14, No. 6, 12.2021, p. 732-749
Journal article > peer review
Stefan Schwarzkopf; Jessica Inez Backsell / The Nomos of the Freeport
In: Environment and Planning D: Society and Space, Vol. 39, No. 2, 4.2021, p. 328-346
In: Environment and Planning D: Society and Space, Vol. 39, No. 2, 4.2021, p. 328-346
Journal article > peer review
2020
Stefan Schwarzkopf / The Enchantments of Mammon: How Capitalism Became the Religion of Modernity. By Eugene McCarraher
In: Business History Review, Vol. 94, No. 2, 2020, p. 439-442
In: Business History Review, Vol. 94, No. 2, 2020, p. 439-442
Book review
Stefan Schwarzkopf / An Introduction to Economic Theology
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 1-15 (Routledge International Handbooks)
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 1-15 (Routledge International Handbooks)
Book chapter > peer review
Stefan Schwarzkopf / Free Choice and Consumer Sovereignty
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 107-115 (Routledge International Handbooks)
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 107-115 (Routledge International Handbooks)
Book chapter > peer review
Stefan Schwarzkopf / Markets and Marketization
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 163-172 (Routledge International Handbooks)
In: The Routledge Handbook of Economic Theology. ed. /Stefan Schwarzkopf. Abingdon : Routledge 2020, p. 163-172 (Routledge International Handbooks)
Book chapter > peer review
Stefan Schwarzkopf / Sacred Excess : Organizational Ignorance in an Age of Toxic Data.
In: Organization Studies, Vol. 41, No. 2, 2.2020, p. 197-217
In: Organization Studies, Vol. 41, No. 2, 2.2020, p. 197-217
Review article > peer review
Stefan Schwarzkopf (Editor) / The Routledge Handbook of Economic Theology
Abingdon : Routledge 2020, 395 p. (Routledge International Handbooks)
Abingdon : Routledge 2020, 395 p. (Routledge International Handbooks)
Anthology > peer review
2019
Stefan Schwarzkopf / Magic Towns : Creating the Consumer Fetish in Market Research Test Sites .
In: Consumer Culture Theory. ed. /Domen Bajde; Dannie Kjeldgaard; Russell W. Belk. Bingley : Emerald Group Publishing 2019, p. 121-135 (Research in Consumer Behavior, Vol. 20)
In: Consumer Culture Theory. ed. /Domen Bajde; Dannie Kjeldgaard; Russell W. Belk. Bingley : Emerald Group Publishing 2019, p. 121-135 (Research in Consumer Behavior, Vol. 20)
Book chapter > peer review
Stefan Schwarzkopf / The Birth of Critical Consumer Research : Contesting and Affirming Consumer Supremacy in Interwar America.
In: Les Études Sociales, No. 169, 2019, p. 93-108
In: Les Études Sociales, No. 169, 2019, p. 93-108
Journal article > peer review
2019
Stefan Schwarzkopf / The Social Embeddedness of Marketing
In: The Oxford Handbook of Consumption. ed. /Frederick F. Wherry; Ian Woodward. Oxford : Oxford University Press 2019, p. 27-50
In: The Oxford Handbook of Consumption. ed. /Frederick F. Wherry; Ian Woodward. Oxford : Oxford University Press 2019, p. 27-50
Book chapter > peer review
2018
Stefan Schwarzkopf / Consumer-citizens : Markets, Marketing and the Making of 'Choice'.
In: The SAGE Handbook of Consumer Culture. ed. /Olga Kravets; Pauline Maclaran; Stevens Miles; Alladi Venkatesh. London : SAGE Publications 2018, p. 435-452
In: The SAGE Handbook of Consumer Culture. ed. /Olga Kravets; Pauline Maclaran; Stevens Miles; Alladi Venkatesh. London : SAGE Publications 2018, p. 435-452
Book chapter > peer review
2017
Stefan Schwarzkopf / The Profane Asketerion of Test Towns : Projecting and Simulating Product Successes and Failures in a Feed-forward Economy.
Paper presented at The 33rd EGOS Colloquium 2017, 2017
Paper presented at The 33rd EGOS Colloquium 2017, 2017
Paper
Mads Mordhorst; Stefan Schwarzkopf / Theorising Narrative in Business History
In: Business History, Vol. 59, No. 8, 2017, p. 1155-1175
In: Business History, Vol. 59, No. 8, 2017, p. 1155-1175
Journal article > peer review
2016
Stefan Schwarzkopf / In Search of the Consumer : The History of Market Research from 1890 to 1960.
In: The Routledge Companion to Marketing History. ed. /Brian Jones; Mark Tadajewski. Abingdon : Routledge 2016, p. 61-83 (Routledge Companions in Business, Management and Accounting)
In: The Routledge Companion to Marketing History. ed. /Brian Jones; Mark Tadajewski. Abingdon : Routledge 2016, p. 61-83 (Routledge Companions in Business, Management and Accounting)
Book chapter > peer review
Stefan Schwarzkopf / Too Many Compromises : Survey Research and the Spectre of Communism.
In: Journal of Historical Research in Marketing, Vol. 8, No. 1, 2016, p. 197-214
In: Journal of Historical Research in Marketing, Vol. 8, No. 1, 2016, p. 197-214
Journal article > peer review
2015
Stefan Schwarzkopf / Bruce Barton and the Economic Theology of American ‘Big Business’ (1925)
In: Entreprises et Histoire, Vol. 81, No. 4, 2015, p. 143-146
In: Entreprises et Histoire, Vol. 81, No. 4, 2015, p. 143-146
Journal article > peer review
Stefan Schwarzkopf / Consumer Communication as Commodity : British Advertising Agencies and the Global Market for Advertising 1780-1980.
In: Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. . ed. /Erika Rappaport; Sandra Trudgen Dawson; Mark J. Crowley. London : Bloomsbury Academic 2015, p. 121-138
In: Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. . ed. /Erika Rappaport; Sandra Trudgen Dawson; Mark J. Crowley. London : Bloomsbury Academic 2015, p. 121-138
Book chapter > peer review
Stefan Schwarzkopf / Cultural Economy, Capitalism and the Logic of the Public Sphere : Reading Promotional Cultures with Habermas and Schmitt .
In: Journal of Cultural Economy, Vol. 8, No. 6, 2015, p. 721-729
In: Journal of Cultural Economy, Vol. 8, No. 6, 2015, p. 721-729
Review article > peer review
Stefan Schwarzkopf / Data Overflow and Sacred Ignorance : An Agnotological Account of Organizing in the Market and Consumer Research Industry.
Paper presented at The 31st EGOS Colloquium 2015, 2015
Paper presented at The 31st EGOS Colloquium 2015, 2015
Paper > peer review
2015
Brian Jones; Stefan Schwarzkopf / Editorial
In: Journal of Historical Research in Marketing, Vol. 7, No. 3, 2015, 1 p.
In: Journal of Historical Research in Marketing, Vol. 7, No. 3, 2015, 1 p.
Editorial > peer review
Stefan Schwarzkopf / Faith, Free Choice and the FBI : How Consumer Research Once Scared the American Establishment.
In: Journal of Historical Research in Marketing, Vol. 7, No. 4, 2015, p. 476-485
In: Journal of Historical Research in Marketing, Vol. 7, No. 4, 2015, p. 476-485
Journal article > peer review
Stefan Schwarzkopf / Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–1969
In: Contemporary British History, Vol. 29, No. 1, 2015, p. 151-154
In: Contemporary British History, Vol. 29, No. 1, 2015, p. 151-154
Book review > peer review
Stefan Schwarzkopf / Marketing History from Below : Towards a Paradigm Shift in Marketing Historical Research .
In: Journal of Historical Research in Marketing, Vol. 7, No. 3, 2015, p. 295-309
In: Journal of Historical Research in Marketing, Vol. 7, No. 3, 2015, p. 295-309
Journal article > peer review
Stefan Schwarzkopf / Measurement Devices and the Psychophysiology of Consumer Behaviour : A Posthuman Genealogy of Neuromarketing.
In: BioSocieties, Vol. 10, No. 4, 2015, p. 465-482
In: BioSocieties, Vol. 10, No. 4, 2015, p. 465-482
Journal article > peer review
Stefan Schwarzkopf / Mobilizing the Depths of the Market : Motivation Research and the Making of the Disembedded Consumer.
In: Marketing Theory, Vol. 15, No. 1, 3.2015, p. 39-57
In: Marketing Theory, Vol. 15, No. 1, 3.2015, p. 39-57
Journal article > peer review
Stefan Schwarzkopf / Value Measurement Systems, Professional Narratives and the (Un)Making of Market Regimes in Twentieth-Century American Advertising
Paper presented at American Sociological Association Annual Meeting. ASA 2015, 2015
Paper presented at American Sociological Association Annual Meeting. ASA 2015, 2015
Paper > peer review
2014
Stefan Schwarzkopf / Give Me a Rating Scale and I Will Create a Market Around It : Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry.
Paper presented at The 3rd Interdisciplinary Market Studies Workshop, 2014
Paper presented at The 3rd Interdisciplinary Market Studies Workshop, 2014
Paper > peer review
Stefan Schwarzkopf / Review of Gerulf Hirt, "Verkannte Propheten? Zur 'Expertenkultur' (west-) deutscher Werberkommunikatoren bis zur Rezession 1966/67", Leipzig 2013
2.5.2014
2.5.2014
Net publication - Internet publication
Stefan Schwarzkopf / The Market as Civil Religion : Macromarketing Conversations with Max Weber, Walter Benjamin and Carl Schmitt.
In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. . ed. /Alan Bradshaw; Mikko Laamanen; Alex Reppel. Berlin : The Macromarketing Society 2014, p. 1010-1111 (Proceedings of the Annual Macromarketing Conference, Vol. 2014)
In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. . ed. /Alan Bradshaw; Mikko Laamanen; Alex Reppel. Berlin : The Macromarketing Society 2014, p. 1010-1111 (Proceedings of the Annual Macromarketing Conference, Vol. 2014)
Conference abstract in proceedings > peer review
2014
Stefan Schwarzkopf / The Politics of Enjoyment : Competing Audience Measurement Systems in Britain, 1950–1980.
In: Television Audiences Across the World: Deconstructing the Ratings Machine. . ed. /Jérôme Bourdon; Cécile Méadel. Basingstoke : Palgrave Macmillan 2014, p. 33-52
In: Television Audiences Across the World: Deconstructing the Ratings Machine. . ed. /Jérôme Bourdon; Cécile Méadel. Basingstoke : Palgrave Macmillan 2014, p. 33-52
Book chapter > peer review
2013
Stefan Schwarzkopf / From Fordist to Creative Economies : The de-Americanisation of European Advertising Cultures Since the 1960s.
In: European Review of History, Vol. 20, No. 5, 2013, p. 859-879
In: European Review of History, Vol. 20, No. 5, 2013, p. 859-879
Journal article > peer review
Stefan Schwarzkopf / Market Research and Socio-Political Consciousness in the Twentieth Century
In: Varieties, Alternatives, and Deviations in Marketing History: Proceedings of the 16th Conference on Historical Analysis and Research in Marketing (CHARM). . ed. /Leighann C. Neilson. Copenhagen : CHARM Association 2013, p. 364-366
In: Varieties, Alternatives, and Deviations in Marketing History: Proceedings of the 16th Conference on Historical Analysis and Research in Marketing (CHARM). . ed. /Leighann C. Neilson. Copenhagen : CHARM Association 2013, p. 364-366
Article in proceedings > peer review
Stefan Schwarzkopf / Putting Consumers' Bodies to Work : The Role of consumer Biometrics and Measurement Devices in the Performance of Markets for Advertising Communications.
In: Proceedings of the 38th Annual Macromarketing Conference, Toronto, 2013. ed. /Detlev Zwick; Sammy Bonsu. www : The Macromarketing Society 2013, p. 245-267 (Proceedings of the Annual Macromarketing Conference)
In: Proceedings of the 38th Annual Macromarketing Conference, Toronto, 2013. ed. /Detlev Zwick; Sammy Bonsu. www : The Macromarketing Society 2013, p. 245-267 (Proceedings of the Annual Macromarketing Conference)
Article in proceedings > peer review
Stefan Schwarzkopf / Why Business historians Need a Constructive Theory of the Archive
München : Munich Personal RePEc Archive 2013, 9 p. (MPRA Paper, No. 46650)
München : Munich Personal RePEc Archive 2013, 9 p. (MPRA Paper, No. 46650)
Working paper
2012
Stefan Schwarzkopf / Advertising, Emotions, and “Hidden Persuaders”: : The Making of Cold-War Consumer Culture in Britain from the 1940s to the 1960s.
In: Cold War Cultures : Perspectives on Eastern and Western Societies . . ed. /Annette Vowinckel; Marcus M. Payk; Thomas Lindenberger. New York : Berghahn Books 2012, p. 172-190
In: Cold War Cultures : Perspectives on Eastern and Western Societies . . ed. /Annette Vowinckel; Marcus M. Payk; Thomas Lindenberger. New York : Berghahn Books 2012, p. 172-190
Book chapter > peer review
Stefan Schwarzkopf / Consumer Research as Market Practice and the Making of ‘Choice’ as a Cognitive-Semantic Field
In: Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. . ed. /Michaela Haase; Michael Kleinaltenkamp. Berlin : The Macromarketing Society 2012, p. 219-221
In: Proceedings of the 37th Annual Macromarketing Conference. Berlin, Germany June 13 – 16, 2012: Sustainable Development of Markets and Marketing Systems in a Globalized World. . ed. /Michaela Haase; Michael Kleinaltenkamp. Berlin : The Macromarketing Society 2012, p. 219-221
Conference abstract in proceedings > peer review
Stefan Schwarzkopf / Consumer Research as Market Practice and the Making of ‘‘Choice’’ as a Cognitive–Semantic Field
In: Journal of Macromarketing, Vol. 32, No. 4, 2012, p. 448-449
In: Journal of Macromarketing, Vol. 32, No. 4, 2012, p. 448-449
Conference abstract in journal > peer review
Stefan Schwarzkopf / Consumers, Markets and Research : The Role of Political Rhetoric and the Social Sciences in the Engineering of British and American Consumer Society, 1920-1960.
In: Engineering Society : The Role of the Human and Social Sciences in Modern Societies, 1880-1980 . . ed. /Kerstin Brückweh; Dirk Schumann; Richard F. Wetzell ; Benjamin Ziemann . Basingstoke : Palgrave Macmillan 2012, p. 252-272
In: Engineering Society : The Role of the Human and Social Sciences in Modern Societies, 1880-1980 . . ed. /Kerstin Brückweh; Dirk Schumann; Richard F. Wetzell ; Benjamin Ziemann . Basingstoke : Palgrave Macmillan 2012, p. 252-272
Book chapter > peer review
Stefan Schwarzkopf / Managing the Unmanageable : The Professionalization of Market and Consumer Research in Post-War Europe.
In: Transformations of Retailing in Europe after 1945 . ed. /Ralph Jessen; Lydia Langer. Farnham : Ashgate 2012, p. 163-178
In: Transformations of Retailing in Europe after 1945 . ed. /Ralph Jessen; Lydia Langer. Farnham : Ashgate 2012, p. 163-178
Book chapter > peer review
2012
Stefan Schwarzkopf / Markets, Consumers, and the State : The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955 .
In: The Rise of Marketing and Market Research . ed. /Hartmut Berghoff; Philip Scranton; Uwe Spiekermann . New York : Palgrave Macmillan 2012, p. 171-192
In: The Rise of Marketing and Market Research . ed. /Hartmut Berghoff; Philip Scranton; Uwe Spiekermann . New York : Palgrave Macmillan 2012, p. 171-192
Book chapter > peer review
Stefan Schwarzkopf / The Market Order as Metaphysical Loot : Theology and the Contested Legitimacy of Consumer Capitalism.
In: Organization, Vol. 19, No. 3, 2012, p. 281-297
In: Organization, Vol. 19, No. 3, 2012, p. 281-297
Journal article > peer review
Stefan Schwarzkopf / What Is an Archive - and Where Is It? : Why Business Historians Need a Constructive Theory of the Archive.
In: Business Archives, No. 105, 11.2012, p. 1-9
In: Business Archives, No. 105, 11.2012, p. 1-9
Journal article > peer review
Stefan Schwarzkopf / Writing the History of Advertising for a Postadvertising Age : Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities.
In: Journal of Macromarketing, Vol. 32, No. 4, 2012, p. 447-448
In: Journal of Macromarketing, Vol. 32, No. 4, 2012, p. 447-448
Conference abstract in journal > peer review
2011
Stefan Schwarzkopf / A Radical Past? : The Political Theory of Market Research in Great Britain, 1900-1950.
In: The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere. . ed. /Kerstin Brückweh. Oxford : Oxford University Press 2011, p. 29-50
In: The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere. . ed. /Kerstin Brückweh. Oxford : Oxford University Press 2011, p. 29-50
Book chapter > peer review
Stefan Schwarzkopf / Ernest Dichter, Motivation Research and the Making of the Disembedded Consumer, 1939-1965
In: European Advances in Consumer Research, Vol. 9, 2011, 2 p., p. 577-578
In: European Advances in Consumer Research, Vol. 9, 2011, 2 p., p. 577-578
Conference abstract in journal > peer review
Stefan Schwarzkopf / Marketing, Realism and Reality : A Plea for Putting More 'Ideology' into Historical Research in Marketing.
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 105-108
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 105-108
Comment/debate > peer review
Stefan Schwarzkopf / The Consumer as 'Voter', 'Judge' and 'Jury' : Historical Origins and Political Consequences of a Marketing Myth.
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 8-18
In: Journal of Macromarketing, Vol. 31, No. 1, 3.2011, p. 8-18
Journal article > peer review
Stefan Schwarzkopf / The Political Theology of Consumer Sovereignty : Towards an Ontology of Consumer Society.
In: Theory, Culture & Society, Vol. 28, No. 3, 2011, p. 106-129
In: Theory, Culture & Society, Vol. 28, No. 3, 2011, p. 106-129
Journal article > peer review
Stefan Schwarzkopf / The Statisticalization of the Consumer in British Market Research, c.1920-1960 : Profiling a Good Society.
In: Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. . ed. /Tom Crook; Glen O'Hara. New York : Routledge 2011, p. 144-162 (Routledge Studies in Modern British History, No. 6)
In: Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. . ed. /Tom Crook; Glen O'Hara. New York : Routledge 2011, p. 144-162 (Routledge Studies in Modern British History, No. 6)
Book chapter > peer review
2011
Stefan Schwarzkopf / The Subsiding Sizzle of Advertising History : Methodological and Theoretical Challenges in the Post Advertising Age.
In: Journal of Historical Research in Marketing, Vol. 3, No. 4, 2011, p. 528-548
In: Journal of Historical Research in Marketing, Vol. 3, No. 4, 2011, p. 528-548
Journal article > peer review
2010
Stefan Schwarzkopf / Ernest Dichter Motivates the British : Motivation Research and Contested Professional Legitimacies in Britain.
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 220-235
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 220-235
Book chapter > peer review
Stefan Schwarzkopf; Rainer Gries / Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-War Consumer Culture.
New York : Palgrave Macmillan 2010, 293 p.
New York : Palgrave Macmillan 2010, 293 p.
Book > peer review
Stefan Schwarzkopf / Ernest Dichter, Motivation Research and the "Century of the Consumer"
In: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. . ed. /Stefan Schwarzkopf; Rainer Gries. London : Palgrave Macmillan 2010, p. 3-38
In: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. . ed. /Stefan Schwarzkopf; Rainer Gries. London : Palgrave Macmillan 2010, p. 3-38
Book chapter > peer review
Stefan Schwarzkopf; Rainer Gries / Motivation Research - Episode or Paradigm Shift? : From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power.
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 269-290
In: Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan 2010, p. 269-290
Book chapter > peer review
Stefan Schwarzkopf / Turning Trademarks into Brands : How Advertising Agencies Practiced and Conceptualized Branding 1890-1930.
In: Trademarks, Brands and Competitiveness . ed. /Teresa da Silva Lopes; Paul Duguid. London : Routledge 2010, p. 165-193 (Routledge International Studies in Business History)
In: Trademarks, Brands and Competitiveness . ed. /Teresa da Silva Lopes; Paul Duguid. London : Routledge 2010, p. 165-193 (Routledge International Studies in Business History)
Book chapter > peer review
More results... (total 66 results)
2022
Thomas Burø; Jannick Friis Christensen; Linea M. Petersen; Stefan Schwarzkopf; Milo Solberg Bjerrum / Hvorfor er dit nytårsforsæt at gå mere i fitness?
In: Information, 28.12.2022, p. 16-17
In: Information, 28.12.2022, p. 16-17
Contribution to newspaper - Feature article
2020
Stefan Schwarzkopf; Jannick Friis Christensen; Sine Nørholm Just / Pride er blevet et religiøst ritual
In: Politiken, 23.8.2020, p. 7
In: Politiken, 23.8.2020, p. 7
Contribution to newspaper - Comment/debate
2019
Stefan Schwarzkopf; Sine Nørholm Just; Jannick Friis Christensen / Det finns en rad likheter mellan Pride och religiösa ritualer
In: Sydsvenskan, 28.7.2019
In: Sydsvenskan, 28.7.2019
Contribution to newspaper - Comment/debate
2018
Stefan Schwarzkopf; Sine Nørholm Just / Kan man feste sig til frelse?
In: Politiken, 6.8.2018, p. 6
In: Politiken, 6.8.2018, p. 6
Contribution to newspaper - Comment/debate
2014
Stefan Schwarzkopf / Introduction to Ernest Dichter and Motivation Research
2014
2014
Net publication - Internet publication
2013
Stefan Schwarzkopf / Marketing and Creative Processes : Bind 2, Cand. CB16, Cand. Soc. CBP, Fall 2013.
Frederiksberg : Copenhagen Business School, CBS 2013
Frederiksberg : Copenhagen Business School, CBS 2013
Compendium/lecture notes
2010
Stefan Schwarzkopf / HA FIL Afsætning og æstetik
Frederiksberg : Samfundslitteratur 2010, 313 p.
Frederiksberg : Samfundslitteratur 2010, 313 p.
Compendium/lecture notes
Stefan Schwarzkopf / Kompendium til "Afsætning og Æstetik" : HA (fil.) : 3. semester : Efterår 2010.
Frederiksberg : Department of Management, Politics and Philosophy, CBS 2010
Frederiksberg : Department of Management, Politics and Philosophy, CBS 2010
Other contribution
2022
Arbejdet skal være et safe space
20/08/2022 // Information // Mathias Sindberg
2021
Virksomheder kæmper for kvinder, sorte og transpersoner, men siger aldrig et ord om de fattige. Så var de nemlig nødt til at betale skat
31/07/2021 // Information // Tekst: Mathias Sindberg · Illustration: Mia Mottelson
Kommende forskning: Kan vi ikke længere rumme hinanden?
12/05/2021 // Cbs.dk (Copenhagen Business School)
2020
Is Copenhagen Pride Parade a civil religion?
17/08/2020 // Cbswire.dk // Kasper Christensen
Love Suits Everyone
17/08/2020 // Cbs.dk (Copenhagen Business School)
De satans reklamer
29/02/2020 // Information // Mathias Sindberg
Research Projects
Outside activities
No outside activities to report.