Leveraging Big Data using Language Technology for Business Analytics

Dr Srinivas Bangalore, AT&T Research Labs, USA, Leveraging Big Data using Language Technology for Business Analytics

New technologies and new media are radically changing the way that a modern business communicates with customers, partners and (global) society. Both new communication technologies and new media are intricately pegged to and dependent on developments in language technologies - thus, for example, much of the current talk about big data actually calls for solutions based on a profound understanding of languages and how they can interact with technologies. This applies across managing social media, conducting market communication, generating data for sentiment analysis, harvesting consumer data and relying on translation technology to address multiple audiences in real time.

Taking as his point of departure the notion that business enterprises are massive warehouses of language data, Dr Srinivas Bangalore will explore some of the ways in which information and communication technologies allow tracking of language data that originates as part of internal communications, branding, marketing, procurement and in customer care interactions. In his talk, Srinivas Bangalore will highlight some language technologies - speech recognition, language understanding, language translation and virtual agents - that have the potential to transform enterprises through deeper business analytics while concurrently enabling an enriched customer care experience.

Dr Srinivas Bangalore is a Principal Member of Technical Staff in the Intelligent Systems Research Laboratory at AT&T Labs in Bedminster, New Jersey, USA. His research interests are in combining the flexibility provided by linguistically motivated representations for language with the robustness provided by data driven methods for natural language processing tasks. Srinivas Bangalore’s areas of expertise within natural language processing include Spoken Language Translation, Multimodal Understanding, Language Generation and Question-Answering. He has co-edited two books, authored over 100 research publications and holds over 60 patents in these areas. In the summer of 2013, Srinivas Bangalore held an Otto Mønsted Visiting Professorship in the Department of International Business Communication where he collaborated with colleagues from the Centre for Research and Innovation in Translation and Translation Technology  (CRITT) and co-conducted an implementation workshop for computer assisted translation.

All are welcome, there is no registration for the lecture.

On 30 and 31 January, the Centre for Research and Innovation in Translation and Translation Technology at IBC will be hosting a conference on Translation in transition: between cognition, computing and technology. Visit the conference website.