Project Participants

Pricing Excellence at GN Industrial PhD (GN Store Nord)


 

Abstract:

The intention of this research project is to shed light on how firm’s pricing decisions are affected by pricing practices and its underlying pricing capabilities. In a broad sense, pricing is not only concerned with putting a price tag on a product, but it is to be seen as a rather complex setup of various interrelated components, such as price research, pricing methods and analytics, pricing strategies and tactics, price communication and negotiation, as well as price control and monitoring.

Type:

Public (National)

Funder:

Innovationsfonden/Erhvervsph.d.

Status:

Finished

Start Date:

10-12-2014

End Date:

10-12-2017

The page was last edited by: Dean's Office of Research