Power to the People? The Role of Social Media for Organizational Reputation (PTP.SOCMED)
Abstract:
This project investigates how social media influence the corporate reputation and peoples’ perceptions of the company. Social media potentially control and hold companies accountable. The project analyzes the democratic influence of social media.
Type:
Private (National)
Funder:
Carlsbergfondet
Department:
Department of International Business Communication
Status:
Finished
Start Date:
01-08-2014
End Date:
01-08-2016
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