New Perspectives on Donor Lifetime Value
Abstract:
The final objective of the current industrial PhD project is to develop and implement an donor lifetime value (DLV) model, which will be able to predict (1) the likelihood of donation, (2) the value of donation, given that a donor donates, and (3) future donor value. The model will be implemented by the industrial partner, The Agency Scandinavia.
Type:
Public (National)
Funder:
Innovationsfonden
Department:
Status:
Finished
Start Date:
01-01-2021
End Date:
31-12-2023
The page was last edited by: Dean's Office of Research