English

Ph.D. defense Christian Edelvold Berg

AS A MATTER OF SIZE - THE IMPORTANCE OF CRITICAL MASS AND THE CONSEQUENCES OF SCARCITY FOR TELEVISION MARKETS

 
Monday, January 28, 2013 - 13:00 to 15:00

As a matter of size demonstrates that size does indeed matter for television markets. The thesis indicates that varied markets require different policies that take into account the conditions in that specific market, in order to achieve a certain desirable merited effect. The thesis supports the view that a "one size fits all" policy across several markets when it comes to media regulation, risks not yielding the warranted results. Markets with different conditions, exposed to the same type of regulation, might have overall positive effects, but could also easily have a very negative impact if the conditions in a particular market do not fit with the intent of the policy. It is therefore far from certain that a "one size fits all" regulation will have the intended uniform effect on the affected market across several markets..

Supervisor: 
Professor Anker Brink Lund

Department of Business and Politics
Copenhagen Business School

Co-supervisor: 
Adjunct Professor Christian S. Nissen
Department of Business and Politics
Copenhagen Business School

Assessment Committee: 
Associate Professor Benedikte Brincker (Chair)
Department of Business and Politics
Copenhagen Business School 

Associate Professor Leen d’Haenens
Department of Communication
University of Nijmegen

Professor Gregory Ferrell Lowe
University of Tampere

The page was last edited by: Department of Business and Politics // 10/08/2019