PhD Defence: Cecilie Wagner Harden
In order to obtain the PhD degree, Cecilie Wagner Harden has submitted her thesis entitled:
Recycling Behavior In Take-Back ProgramsExploring Driving Factors And Nudge-Based Interventions For End-User Engagement - Evidence From Novo Nordisk’s Take-Back Program Returpen(TM)
In a time marked by escalating environmental challenges, increasing waste streams, and unmanageable volumes of discarded materials, take-back systems offer a practical solution to address some of these challenges in the transition into a circular economy. For these programs to succeed, a major challenge lies in whether end-users choose to return their used products, keeping them in the circular system—or letting them go to waste.This PhD investigates recycling behavior in healthcare, with a focus on Novo Nordisk’s take-back program Returpen™ for used injection pens. Across three studies, it explores what drives or hinders end-user participation in take-back programs in a non-monetary setting.The research provides evidence on the intention-behavior gap in take-back programs and practical guidance on how take-back programs can be designed to increase participation and strengthen circular material flows in highly regulated industries.
The thesis will be available from research.cbs.dk
Primary Supervisor:
Professor Torben Pedersen
Department of Strategy and Innovation
Copenhagen Business School
Secondary Supervisors:
Associate Professor Peter Ørberg Jensen
Department of Strategy and Innovation
Copenhagen Business School
Assessment Committee:
AAssociate Professor Aleksandra Gregoric (Chair)
Department of Strategy and Innovation
Copenhagen Business School
Professor Arne Remmen
Department of Sustainability and Planning
Aalborg University
Associate Professor Ambra Mazelli
Knowledge, Technology and Organization
SKEMA Business School, Paris
Date: 9 october 2025
Time: 14:00-16:00
Online: TEAMS
*Please note that the microphone and camera of all spectators must be turned off.
Location: Kilen
Room: K146
Reception: Atrium, Kilen
*The CBS PhD School will host a reception, which will take place immediately after the defence.