The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies, marketing intelligence, best practice guides, consumer insights, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brands and more.
Journals in WARC include:
- Market Leader
- International Journal of Advertising
- Journal of Advertising Research
- International Journal of Market Research
In addition to articles you will find
- case studies
- trend analyses
- research reports
Topical access points include consumer segments, marketing approaches, product categories, and marketing channels.
The Data tab gives you access to e.g. advertising expenditure by medium and format from 1982 and forwards (Adspend Database and the Media Costs Database).
In your search you can find a lot of guidance by using the upper menu tabs as Tools, Topics, and Data.
If you e.g. are looking for a case you can use the Case Finder (through the Tools tab) to optimize your search.
Use the Data tab to navigate to the Data Homepage. Here you find an overview of the available statistics in the database.
Link til WARC – User Guide for universities
World Advertising Research Center (WARC) Facts
|Provider||World Advertising Research Center|