Can an anthropologist help us understand the world of business?
Can an anthropologist help us understand the world of business? Armed with this question, Professor and anthropologist Brian Moeran (Dept. of Intercultural Management and Communication) embarks on an in-depth study of cultural production and creative industries in Japan published by Berg Publishers.
Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices.