COVID-19: Consequences for Markets, Industries, and Marketing Practices
COVID-19 sections in select databases
A lot of the online resources provided by CBS Library now have special sections of COVID-19 information, analyses, forecasts, and statistics, all with a focus on business and industry. Below you will find a couple of select examples:
Consumer and market reports - Passport
Passport operates a dedicated COVID-19 section titled Coronavirus (COVID-19): Understanding the Impact. In this section, you can find analyses such as The Impact of Coronavirus on Top 10 Global Consumer Trends 2020 and forecasts on both global and country-specific trends for selected categories of consumer goods. You will also find podcasts, webinars, and much more on the topic of COVID-19.
Passport focusses on fast-moving consumer goods and trends.
Market and company reports - MarketLine
MarketLine has introduced special COVID-19 case studies and briefings, such as Global Sport Industry: Coronavirus to cause serious financial and logistical implications and Coronavirus (COVID-19) and Executive Briefing: Understand the COVID-19 outbreak, its impact on the global economy, and initial implications for specific sectors.
MarketLine provides market and company reports including SWOT analysis etc.
Worldwide statistical data - Statista
The COVID-19 section in Statista zooms in on statistical evidence of the development in the pandemic, broken down by country, and the effect on people and economies.
Statista displays data from many public sources around the world. Try to combine any topic with COVID-19 (e.g. tourism) and see what Statista offers.
Marketing and Branding - WARC
WARC (World Advertising Research Center) has a dedicated section on Marketing in the COVID-19 crisis. They specialize in marketing and branding and focusses on topics such as The consumer and business impact, Building a COVID-19 strategy, Changes to media plans and adspend, Adapting creative communications, Planning for a recession.
Access to the databases
You'll find all of the above resources in our databases-section. CBS students and staff can access the databases from home using CBS username and password.
Librarians are online
Please get in touch if you need assistance. Librarians at CBS Library are working from home and you are welcome to contact us by e-mail or chat.