More than 300 reference works in the social sciences and humanities. Contains detailed definitions of suggestions for further reading. An authoritative alternative to Wikipedia.
Case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position.
Find information on brand identity, brand awareness, brand outlook, and much more.
Reference work containing in-depth articles on linguistic pragmatics as well as researcher biographies and an overview of research traditions and methodology.
Reference work containing in-depth articles on statistics, including data mining, time series analyses, psychometrics, econometrics, and applied industry statistics.