Entrepreneurship
The need for innovation – and speed
EDITORIAL enter Entrepreneurship Research and Education Magazine is a new online magazine from the Entrepreneurship Platform at Copenhagen Business School (CBS). enter aims to offer quick and accessible insight into entrepreneurship research and knowledge at CBS and to bring the research and educational landscape at CBS into a more intense dialogue with business and society. CBS established the Entrepreneurship Platform in spring 2013. The platform integrates and coordinates entrepreneurship research, education and outreach activities at CBS and is a single point of entry for entrepreneurship at the Copenhagen Business School.
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From invention to innovation: The entrepreneurial process in between the two
In a joint interview to introduce the Entrepreneurship Platform, Professor Daniel Hjorth and Associate Professor Serden Ozcan, the two academic directors of the platform, highlight how entrepreneurship research and education at Copenhagen Business School can collaborate with companies and the public sector to organise knowledge and processes in order to generate innovation. The Entrepreneurship Platform offers a way for companies and the public sector to tap into useful knowledge and dialogues. But it is a two-way process. The two academic directors invite corporate and public sector leaders to cooperate with them to secure that the resources and competencies of Copenhagen Business School are fully utilised and continuously targeted to match the ever-changing needs of businesses and society.
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The Danish sense of ‘design better’Professor Robert Austin from the Department of Management, Politics and Philosophy at Copenhagen Business School heads up the newly established Design and Entrepreneurship cluster of the Entrepreneurship Platform. In his view, Denmark is one of the best places in the world to understand how companies become good at the deep and multifaceted sense of ‘design better’ that makes products like VIPP’s trash bins stand out. He believes that there are new textbooks to be written about managing creative businesses, and that some of this work involves flipping ideas around to the opposite. ‘In the industrial society, outliers were something companies tried to kill off. Today, harvesting valuable outliers is at the core of innovation,’ he argues.
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Contact
CBS Entrepreneurship Platform
Copenhagen Business School
Porcelænshaven 18b, 3rd floor.
2000 Frederiksberg
entrepreneurship@cbs.dk