Workshop: Value-based selling and pricing in industrial markets

As part of the Driving Competitiveness through Servitization project we are very happy to have Dr. Pekka Töytäri visiting CBS and together with CBS researchers organizing a workshop on Value-based selling and pricing in industrial markets.

Thursday, March 15, 2018 - 10:00 to 15:00

Value-based pricing

Time & Place

Time: 15 March 2018, 10:00-15:00
Place: CBS Executive, Råvarebygningen, Porcelænshaven 22, Room 1.20

The workshop will address the following areas:

  • Value Propostions for Services
  • Experiences and Challenges with Value-Based Pricing and Selling
  • Overcoming the Barriers


For registration, please e-mail 

About the Workshop

Dr. Pekka Töytäri is a post-doctoral researcher and Research Program Manager at Aalto University, Department of Industrial Engineering and Management. Töytäri holds a PhD in industrial management. His recent research is focused on value-based exchange in industrial markets, including customer value, service-based value creation, value-based selling and sales management, as well as business model innovation and business ecosystem level effects of value-based strategies. His academic work has appeared in distinguished journals such as Journal of Product Innovation Management, Industrial Marketing Management, and Journal of Business Research


















Main target group: manufacturing companies

The page was last edited by: Competitiveness platform // 10/08/2019