UMAMI: Understanding Mindsets across Markets, Internationally

Denmark is losing ground to Norway and Sweden in the effort to lure Chinese tourists. A new project 'UMAMI' will examine how Danish tourism can gain a greater share of the growing number of Chinese travellers.

Monday, January 23, 2017 - 14:00 to 15:30

CBS Competitiveness Platform hosts on January 23 an event that presents the project. It is in Dalgas Have, room DSV074, from 14:00 p.m. to 15:30. The participating researchers will give a presentation, as well as representatives from Visit Carlsberg and VisitNordsjælland. For practical reasons, please sign up for the event by sending an e-mail to

If you would like to know more, read Innovation Fund Denmark’s press release on the UMAMI project or at the project's website.

PDF icon Find the programme here

The event will be held in English

The page was last edited by: Communications // 09/02/2020