Social Media Analytics: Concepts, Models, Methods, and Tools

Social Media Analytics: Concepts, Models, Methods, and Tools

This workshop will discuss issues in and aspects of social data analytics in terms of social graph analytics and social text analytics (Vatrapu, 2013). Social graph analytics is concerned with the structure of the relationships emerging from social media use. It focuses on identifying the actors involved, the activities they undertake, the actions they perform, and the artefacts they create and interact with. Social text analytics is concerned with the substantive nature of the interactions, it focuses on the topics discussed and how they are discussed, keywords that appear, pronouns that are used, and negative or positive sentiments expressed.

Several case studies will be presented. Social Data Analytics Tool (SODATO) developed at the Computational Social Science Laboratory (CSSL) will be demonstrated along with other commercially available tools. Participants will be able to interact hands-on with some of the social media analytics tools and meet the PhD students and Postdoctoral researchers at CSSL, ITM, CBS that are working on social media marketing, analytics and management.