Seminar: Value-based selling and pricing in industrial markets

As part of the Driving Competitiveness through Servitization project we are very happy to have Dr. Pekka Töytäri visiting CBS and giving a research seminar on Value-based selling and pricing in industrial markets.

Thursday, March 15, 2018 - 13:00 to 14:00

Time & Place

Time: 15 March 2018, 13:00-14:00
Place: CBS, room yet to be allocated


For registration, please e-mail 

About the Seminar

Dr. Pekka Töytäri ( is a post-doctoral researcher and Research Program Manager at Aalto University, Department of Industrial Engineering and Management. Töytäri holds a PhD in industrial management. His recent research is focused on value-based exchange in industrial markets, including customer value, service-based value creation, value-based selling and sales management, as well as business model innovation and business ecosystem level effects of value-based strategies. His academic work has appeared in distinguished journals such as Journal of Product Innovation Management, Industrial Marketing Management, and Journal of Business Research.

Dr. Pekka Töytäri

CBS address 
Solbjerg Plads 3, 2000 Frederiksberg


The page was last edited by: Competitiveness platform // 09/29/2017