Understanding the co‐creation of Brand Meaning from a multi‐actor, multidimensional perspective: Establishment of an International Research Network. (CO-CREATE-NET)

Abstract:

The purpose of this conference is to kick off a network of leading critical international scholars identifying and addressing the paradoxes and challenges that emerge from these tendencies. The academic competencies of the network will reflect the nature of these challenges. Scholars are invited from sociological, organisational, marketing and branding backgrounds to create a multi‐disciplinary, multidimensional research pool from which a range of sub projects will be identified and defined.