The Copenhagen Full-time MBA

Integrated Strategy Project

At the end of your MBA year, you will get a chance to put your newly-acquired skills to the test by working closely with a local company on a strategic business challenge.

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Putting theory into practice - read more about the final MBA challenge that is the Integrated Strategy Project on the student blog.
Copenhagen MBA class of 2016 group work 1
Read more on the blog.
Fu Chen Copenhagen MBA ISP quote

Applying your skillset

Working in small teams, under the guidance of faculty and experienced executives, you will conduct and integrated strategy study for an internationally-oriented company based in the region. The project will test your ability to utilise relevant theories, models and methods and apply them to form a strategy. You will identify a strategic issue in an organisation, extract the relevant data, analyse and structure the problem and then present the solution in a brief and precise manner for the company you work with. More than 800 strategy projects have been completed over the years and CBS has positive working relationships with many companies in the region.

There a many valuable takeaways from the ISP experience, including the chance to work on a strategic challenge, the ability to focus understanding of how various theories and frameworks work in practice, and the ability to put into operation various personal takeaways from LDP. These include personal leadership style, building highly effective teams and engaging in cross-cultural and cross-functional communication.

An external and internal adviser guides each ISP team, and you will meet with him or her periodically throughout the four months of the project. The ISP culminates in a 60-page group thesis, an individual oral defence of the thesis, and a group presentation to both the company and the examiner.

Past ISP projects:

  • A Saudi Arabia market entry strategy for a product developed by a Netherlands-based pharmaceutical company.
  • A viability analysis and execution plan for consolidating Carlsberg’s global R&D centres into the Copenhagen headquarters.
  • A product launch by a national agricultural supplier within an underdeveloped beverage category in Denmark.
The page was last edited by: Full-time MBA // 08/08/2017