Strategic CSR Communication

A new book.


Increasingly critical and sophisticated stakeholders request companies to engage in CSR (Corporate Social Responsibility) activities and to communicate about such efforts. Driven by such an energetic demand, CSR communication seems like a straightforward task. New book edited by Associate Professor Mette Morsing and Professor Suzanne C. Beckmann (both Dept. of Intercultural Communication).

The page was last edited by: Communications // 01/03/2007