Ethnography at work
'Ethnography at Work' follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.
Professor and Anthropologist Brian Moeran (Dept. of Intercultural Communication and Management) is the author of this new book from Berg Publishers. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.