Discount as a Strategy

The aspiration to adopt the right strategy still prevails over the business world. But is there a single ‘best’ strategy for a company? Can an organization create sustainable competitive advantage from an ‘off-the-peg’ strategy? And are most companies likely to craft a strategy that genuinely creates uncontested market space and makes the competition irrelevant?

New book from Wiley by CEO Michael Moesgaard Andersen (Andersen Advisory Group A/S) and Professor Flemming Poulfelt (Dept. of Management, Politics and Philosophy).