Disguised advertising on private blogs. Spam on Facebook. Marketing on new media is certainly popular, but it is difficult for companies to recognise what is allowed and what is not. A new committee under the Ministry of Business and Growth will revise the Marketing Practices Act and Torben Hansen, Professor of consumer behaviour at CBS, is appointed to participate on the committee as an expert.
How are the Danish management programmes doing and what kind of managers have they produced? These and other questions will be debated at an event in January, which is also a busy month for communication students competing in a 24-hour international case competition.
In this month’s column from the Senior Management, Jan Molin, Dean of Education writes about the first of a series of paradoxes he will be describing in his columns this year. This month’s column is on the paradox “control is a precondition for trust” and the importance of abandoning the illusion of control.
Steffen Andersen, Professor at the Department of Economics, has received a prestigious research grant of EUR 1.5 million (approx. DKK 11 m.). The grant will help illuminate how households make financial decisions.
Idiomatic brand names are easier to recognise and remember, and consumers have a more positive reaction to them. But new research suggests that brand names that are difficult to pronounce can receive an equally positive reaction.
Monday Valentina Tartari, Assistant Professor and PhD at Department of Innovation and Organizational Economics (INO), received the Research Talent grant of 499,163 kroner from the Danish Council for Independent Research.
CBS' BSc in shipping expands the partnership to include Texas A&M University at Galveston by the Mexican Gulf. The new and very popular study programme is now offered in partnership with two acknowledged universities in two important maritime centres - Singapore and Houston.
The first online shops appeared twenty years ago. Since then the market has grown explosively year by year and today the internet drives business in ways we could not even imagine twenty years ago. Two researchers from CBS have drawn up seven archetypes of digital companies.
Growth plan from the EU will inject over 2,300 billion DKK into the European countries to start up investments and growth engine. In cooperation with the European Investment Bank, the EU will make 150 billion DKK available. According to the plan, the rest of the pool will be co-financed by investment funds and pension funds. Public private partnerships (PPP) are a key element for the plan's success. Here you will find the names of CBS researchers who can give a comment on the EU's ambitious growth plan and put it into perspective.