New paper on: The Power of Emotional Value


 
05/20/2020

The Power of Emotional Value: Moderating Customer Orientation Effect in Professional Business Services Relationships

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Associate Professor Selma Kadic-Maglajlic and co-authors have published a new paper in the Industrial Marketing Management dealing with the power of emotional value when it comes to moderating customer orientation effect in professional business services relationships.

Highlights

  • Study looks at customer orientation and customer perceived value together with important relationship marketing phenomena
  • Perceived customer orientation is related to satisfaction with the relationship as indicated by an inverted U-shaped form
  • Perceived emotional value moderates the curvilinear effect of perceived customer orientation on relationship satisfaction
  • Emotional value acts as an auxiliary mechanism that can prevent the diminishing effects of customer orientation

Read the full paper here.

Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S., & Miocevic, D. (2020). The power of emotional value: Moderating customer orientation effect in professional business services relationships. Industrial Marketing Management, 88, 12–21

The page was last edited by: Department of Marketing // 05/20/2020