Funding for New Project

Funding for New Project

Florian Kock, Michel van der Borgh, and Adam Lindgreen have received funding from Copenhagen Business School for their project “Co-creating and disseminating knowledge: closing the gap between research, education, and practice.”

The project aims to close the gap between research, education, and practice. Business schools are increasingly expected to provide societal value beyond academic capacities, and are more and more evaluated based on their ability to contribute to solving (wicked) business challenges. The project aids Copenhagen Business School’s purpose to transform society with business as it aims to co-create and disseminate knowledge to business and society via three initiatives.

The first initiative engages business practice by placing a  marketing academic at a company to conduct design science, that is, implementing state-of-the-art research to improve management practice.

The second initiative aids civic discourse (and life-long learning) where an individual citizen (i.e., a practitioner with a business background) collaborates with a senior researcher on a research project for 6-12 months.

The third initiative trains students to become business re-designers. Via a modular, interdisciplinary course, students design solutions to (wicked) business challenges. The idea is to train students how to apply academic tools and theory to solve business challenges.

The project will run during 2021 and 2022.