Destination vs. place branding: Assistant Professor Sebastian Zenker publishes in Tourism Management

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11/01/2016

Sebastian Zenker In his latest article Assistant Professor Sebastian Zenker together with his colleagues from the Erasmus University Rotterdam show that place brands benefit from brand complexity.The article is available for free until December the 9th through this link:Tourism Management Vol. 58

 

The page was last edited by: Department of Marketing // 11/01/2016