Inaugural Lecture by Adjunct Professor Martin Ertl, Bombardier
Inaugural Lecture by Adjunct Professor Martin Ertl, Bombardier:
Entrepreneurship and Sustainable Innovation
Martin Ertl will share his reflections on facing the challenges with leading the way in sustainable corporate innovation. He will also share his experience from moving in-between the worlds of business and academia. As a practitioner with a genuine interest in learning, Ertl has been an architect of several 'learning-journeys' including those applying novel models for organising innovation processes. Those experiences have been generously shared with CBS-students in the classroom. Leaning on these experiences, Ertl will reflect upon the possibilities and impossibilities of corporate innovation, as well as the learning-potentials that emerge from nurturing a rich conversation with academia in general and CBS-faculty and students in particular.
14.00-14.05 – Welcome by Professor Daniel Hjorth
14.05-14.15 -- Welcome by Head of Department Lotte Jensen
14.15-15.00 – Inaugural lecture by Martin Ertl
15.00-16.00 – Reception
Martin Ertl is Chief Innovation Officer at Bombardier Transportation and previously Head of Innovation Impulses at BMW Group, and Head of Design Management at Audi AG. Ertl develops and globally implements innovation strategy. He is also setting up and coordinating innovation projects as well as training innovation managers. He is also the leader for global innovation challenges within Bombardier Transportation, such as the PRIMOVE e-mobility initiative.
Martin Ertl joined Bombardier Transportation in 2008 and was in charge of re-designing R&D processes as well as leading the way into web 2.0 innovation potentials for Bombardier. In-between 2005 and 2008 Ertl was Innovation Manager at BMW with responsibility for designing and setting up the Future Management initiative. At AUDI AG, in-between 2001 and end of 2004, Ertl was head of Design Management. Martin Ertl holds an MBA from Katz Graduate School of Business, USA, and a Master in Industrial Engineering from Rosenheim University, Germany.
Since 2009 Martin Ertls has been engaged in the Social Science Master in Organisational Innovation and Entrepreneurship at CBS, generously bringing 'live cases' to the classroom and provided feedback to students.
Martin Ertl will be Adjunct Professor affiliated with the Department of Management, Politics and Philosophy at CBS.