Scale up by design
It is an open secret that Danish companies are leading and changing the world of design. It is less well known that the majority of the Danish firms stay small, and many of their owners are wondering how to access global markets and make an impact in the world, while generating enough profits to do so sustainably. But what does it take? We will explore that together in a workshop on 5 March 2015 at 15:00-19:30 at Fæstningens Materielgård in Copenhagen.
The event is arranged by World Economic Forum Global Agenda Councils, Copenhagen Business School, Danish Business Authority, Babson Entrepreneurship Ecosystem Project, Danish Design Council, and the Danish Design Centre.
The workshop is for design-driven businesses that develop and manufacture products, and aimed at selected managers. If this sounds relevant to you and your business, please contact programme director Christina Melander at email@example.com.
15:00 Welcome and introduction, by Christian Bason, Chief Executive at Danish Design Centre and Daniel Isenberg, Professor at Babson College.
15:15 VIPP A/S case discussion led by Robert Austin, Professor at Copenhagen Business School.
16:00 Do Danish design firms have unique challenges in growing? Panel discussion. Moderators: Daniel Isenberg and Robert Austin. Panellists: Jens Martin Skibsted, Founding Partner of Skibsted ID, Anders Byriel, CEO of Kvadrat, Thomas Madsen-Mygdal, Angel investor.
16:45 Can design entrepreneurs learn the scale up skills? A skill-strengthening demonstration by Daniel Isenberg.
17:30 What are the surmountable obstacles to scaling Danish design firms? Interactive group discussion.
18:15 Plenary discussion.
18:30 Wrap up and next steps by Anders Hoffman, Deputy Director General at Danish Business Authority.