Strategizing Communication – what is it and how to do it in the 21st century?

Sine N. Just, member of the Public-Private Platform's Diversity and Differences cluster, has recently published the book: 'Strategizing Communication - Theory and Practice' in collaboration with her co-author Ib T. Gulbrandsen, which will be the central focus on the strategy seminar on 23rd February 2017.

Thursday, February 23, 2017 - 17:00 to 19:00

Strategizing Communication – what is it and how to do it in the 21st century?

Current media developments challenge how we can conceptualize and practice strategic communication. New communication infrastructures shift power from organizations to stakeholders, and reconfigure the meaning and influence of time and space. The idea of strategic communication as a linear transmission, and as a question of planning, is challenged, and replaced by an emphasis on networked practices and collaborative meaning formation. But what does this mean for theory and practice?


We invite to discussion of this issue, based on the recently published book Strategizing Communication. Theory and Practice (2016, Samfundslitteratur). In order to set the scene, the authors will first present their views, followed by reactions from a communications scholar and a practitioner, respectively.




17:00-17:30: Strategizing communication – the what and the how. Presentation by Ib T. Gulbrandsen, Roskilde University, and Sine N. Just, Copenhagen Business School.

17.30-17.45: The scholarl’s take: Mikkel Flyverbom, Copenhagen Business School.

17.45-18.00: The practitioner’s take: Marta Karolina Olsen, Kforum

18.00-18.30: Open discussion

18.30-19.00: Reception


You can read more about strategizing communication at the blog.

Participation is free of charge. Everyone is welcome, but please register with Sine Nørholm Just



The page was last edited by: Public-Private Platform // 10/08/2019