Sustainable Behavior and Consumption
Problematizing household behavior
CBS’ research within Green Behaviour targets the fact that individual and household behaviour play a substantial role in impacting the environment. Behavioural Green Transition research spans over a broad variety of methods and subjects, including experimental research, within consumer behaviour disciplines and circular economy. The focus of research within Green Behaviour is the individual, her personal product choices, and her relation to large-scale problems related to climate change and biodiversity. The aim is to provide the evidence-base to effectively guide governments and corporations to initiate behavioural change of individuals in their role as buyers, citizens, and members of households.
Research questions within the field of Sustainable Behaviour and Consumption include: How and when will consumers adopt new technological solutions? How can we use tools as nudging and choice architecture to sell sustainable goods and services to consumers? How do we foster public acceptance of green technologies and policies? What kind of green innovations do consumers want?
- Adam Lindgreen
- Efthymios Altsitsiadis
- Elizabeth Cooper
- Fumiko Kano Glückstad
- Jan M. Bauer
- Jesper Clement
- Kristian Roed Nielsen
- Laura Krumm
- Lucia Reisch
- Maria Figueroa
- Meike Janssen
- Micha Kaiser
- Consumer and Behavioural Insights Group (CBIG)
- REFLOW - a CBS led three-year research project, offers a new approach to circular economy in urban areas with a strong emphasis on social inclusion.