Book Launch & Seminar: YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing
Join us at Porcelænshaven 22 for the launch of CBS Law Professor Jan Trzaskowski's latest book:
‘YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing’
The book explores the application of EU consumer law - including data protection law and other fundamental rights - to data-driven business models that infringe on human agency, social cohesion and democratic debate.
This event aims to present and discuss the findings of the book, including the potential for cross-fertilisation between data protection law, marketing law, and fundamental rights. The book suggests how our current legal framework can be informed by psychological, technological and societal perspectives to curb predatory business models of surveillance capitalism.
In the book, the author argues that "paying with personal data" is a misleading framing when, in fact, we pay with attention and agency - which are both scarcer and more precious than personal data and are also important in social and societal contexts. A three-tiered model of information asymmetry is introduced to illustrate why information does not ensure transparency, a prerequisite for user empowerment.
- Professor, Dr. Hans-Wolfgang Micklitz, European University Institute, Florence
- Professor Emeritus, Ph.D. Eric K. Clemons, The Wharton School, University of Pennsylvania
- Professor, Ph.D. Andrej Savin, CBS LAW, Copenhagen Business School
- Professor, Ph.D. Jan Trzaskowski, CBS LAW, Copenhagen Business School
13:00 - 13:15 Welcome
Andrej Savin, Director of CBS LAW and Professor, Ph.D., Copenhagen Business School
13:15 - 14:00 Understanding and regulating data-driven marketing
Jan Trzaskowski, Professor, Ph.D., Copenhagen Business School
14:00 - 14:30 Comments and discussions
Hans-Wolfgang Micklitz, European University Institute, Florence
14:30 - 14:45 Break
14:45 - 15:15 Comments and discussions
Eric K. Clemons, Professor Emeritus, Ph.D., The Wharton School, University of Pennsylvania
15:15 - 15:45 Open discussion
15:45 - 16:30 Reception
Use the link to secure your place at the event. The deadline for signing up is Sunday 13 March 2022.
Requests for diplomas of participation must be sent to email@example.com no later than one week before the event.