Dean's Office, Education
Gregor Halff is Dean of Education at Copenhagen Business School. Previously, he was professor (and faculty area coordinator) of corporate communication and deputy dean at Singapore Management University and has also been an associate professor and director of executive development programmes at the European School of Management and Technology (ESMT, Berlin). He currently holds a visiting professorship at the University of Jyväskylä (Finland) and is a visiting faculty member at ESMT Berlin. Gregor has also taught at Unitec (Auckland, New Zealand) and TaiwanTech (NTUST, Taipei). Since 2005, Gregor has developed, grown and run programmes at the undergraduate, graduate, MBA, executive and doctoral levels, as well as for national defence forces.
Gregor‘s research and teaching are predominantly in the field of corporate communication, leadership communication and public relations, and he has most recently been involved in a global research project to define the universal professional capabilities needed in communication management. From 2015-2017, Gregor was the elected Chair of the Global Alliance for Public Relations and Communication Management, the federation of national professional bodies representing around 160,000 communication managers worldwide and headquartered in Lugano, Switzerland. He holds a PhD in communication from the Westfälische Wilhelms-Universität (Münster, Germany).
Immediately prior to joining academia, Gregor was managing partner at Publicis Groupe, currently the world’s third largest marketing communication agency, where he co-founded Publicis Public Relations (today: MSL).
Publications (peer-reviewed and invited papers/presentations)
„Externalities, agency, and ethics in the big data industry:
starting the debate“ (co-author), under review.
“Brand hijacking: why are campaigns and hashtags being
taken over by audiences” (co-author), book chapter forthcoming
2018 in Laskin, A. (Ed.), ‘Social, Mobile, and Emerging Media
Around the World: Communication Case Studies’.
„Are there global capabilities in corporate communication?“,
invited speaker at Conference of the Public Relations Society of
China, Huazhong, 27 October 2017.
„Public Relations in Asia“, invited speaker at Design Finland 100
Seminar, Helsinki, 31 August 2017.
„Externalities, agency, and ethics in big data transactions:
starting the debate“ (co-author) at International Critical PR
Conference, Barcelona, 3-4 July 2017.
„Scaling up Innovation in Business Education“, invited speaker at
AACSB Asia Pacific Conference, Bangkok, 20 May 2017.
„Public Relations in the Sharing Economy“, Public Relations
Review, 1/2017, 4-13 (co-author)
„What Case Studies Can Teach in International Public Relations“
(book chapter), in Valin, J. & Turk, J. (eds.) ‚Public Relations Case
Studies from Around the World’, 2017.
„What is public relations research good for, anyway?“ invited
keynote speaker, PRaxis conference, Mumbai, India, 24 Sept 2016.
„Geolocalization of Public Relations – International
Perspectives“ invited keynote speaker at the 5th public relations
international conference, Buenos Aires, Argentina, 1 Sept 2016.
„Perspectives on communication diversity. Cases from Africa
and Asia“ invited keynote speaker at ProCom Day, Helsinki, Finland,
7 June 2016.
„Communication across Cultures“ opening keynote speaker at the
World Public Relations Forum, Toronto, Canada, 29 May 2016
„Understanding PR in post-traditional business„ refereed paper at
the research colloquium at the World Public Relations Forum, Toronto,
Canada, 30 May 2016 (co-presented)
\ 5 Gregor Halff, April 2018
„Measurement and Evaluation of Public Relations“, invited
keynote speaker at the Russian Public Relations Forum, Moscow,
Russia, 1 March 2016
„What is public relations to society? Toward an economically
informed understanding of public relations“, Public Relations
Review, 4/2015 (co-author)
„The Role of Communication in Emerging Economies“, invited
keynote speaker at the World Conference on PR in Emerging
Economies, Nairobi, November 2015
„Leadership in Communication“, invited keynote speaker at the
annual conference of the Vietnamese public relations industry, Ho Chi
Minh City & Hanoi, 9 & 10 January 2015
„Strategies that drive PR performance – global insights“, invited
speaker at the annual conference of the Public Relations Society of
Kenya, 28 November 2014
„Getting to PR leadership“ invited keynote speaker at the Public
Relations Society of India, Hyderabad, 21 November 2014
„The leadership legacy of public relations“, keynote co-presenter
at the World Public Relations Forum, Madrid, 23 September 2014
„Exploring the benefit of public relations to society – what can
economic theory tell us?“, refereed paper at the research
colloquium oft the World Public Relations Forum, Madrid, 21
September 2014 (co-authored)
“Toward an Historically Informed Asian Model of
Communication“ in Public Relations Review, 3/2014 (co-author)
„Historiographies of Public Relations in Asia“ refereed paper at
the Conference on the History of Public Relations, Bournemouth, July
“Starting Up Reputations in Emerging Asian Markets“ in Asian
Management Insights, December 2014 (co-authored)
“Divided We Stand: Defying Hegemony in Theory and Practice?“
in Public Relations Review, 3/2013 (co-authored)
“The Presentation of CEOs in Economic Downturn“ in Corporate
Reputation Review, 3/2013.
“Communication in the Business Curriculum“, invited seminar
series at AACSB since 2013.
“Trusting Gangbangers in War and Peace”, case study and
teaching note published by ecch/the case centre, 2013.
“Teaching Public Relations to Students with a Confucian Cultural
Background“ in Asia Pacific Public Relations Journal, 4/2012.
“Divided We Stand: Defying Hegemony in Theory and
Practice”, refereed paper at the World Public Relations Forum
(Research Colloquium), Melbourne, November 2012 (co-authored)
\ 6 Gregor Halff, April 2018
“Richard Wagner’s Heritage – 200 Years of Battle over
Business”, case study and teaching note published by ecch/the
case centre, 2012.
“Professionalism of Communicators in Southeast Asia”, in
Public Affairs Asia, May 2011.
“The Arcelor-Mittal Steel Merger Communications”, in Benoliel,
M. (ed.): Negotiation Excellence, Singapore, 2011.
“Codes of Conduct – Managing the Contradictions between
Local and Corporate Norms”, in Journal of Communication
“The Changed PR-landscape” (panelist), Asia-Pacific PR&Media
Congress 2010, Singapore, January 2010.
“CEO-Communication”, Asia-Pacific PR&Media Congress 2010,
Singapore, January 2010.
"Die Sprache der Globalisierung“ (The Language of
Globalisation), in: Moss, C. (ed.): Die Sprache der Wirtschaft
(The Language of Business), Wiesbaden, 2009.
“How and What to Communicate When ‚Western’ Corporations
Face Take-Over Bids from Emerging Markets”, paper presented at
the Association for Business Communication, Asia-Pac. Conference
“Persuading 380 million people to hand over their money: the
Euro campaign 2002”, key note speech at the annual general
assembly of the Public Relations Institute of New Zealand, 2006,
(BOOK, co-author) “Innovative Fernsehwerbung” (Innovations in TVAdvertising),
(BOOK, co-author) “Product Placement in Computerspielen. Chancen
und Entwicklungen” (Product Placement in Online-Games.
Opportunities and Developments), Saarbruecken, 2007.
“Globalisation from the Boardroom. An International Comparative
Analysis of Annual Reports”, paper presented at the Association for
Business Communication, Asia-Pacific Conference 2007, Hong Kong.
“International Communication“, in: Woyke, W. (ed.),
Handwörterbuch Internationale Politik (Encyclopedia of
International Politics), Opladen, 2007, 2010, 2012.
“Two-Step-Flow-of-Communication“, in: Weischenberg, S. (ed.):
Handbuch Journalismus und Medien (Encyclopedia of Journalism
and Media), Constance, 2005.
(BOOK) “Die Malaise der Medienwirkungsforschung” (The Malady
of Media Effects Research), Opladen,1998.