The Rhetoric of Management

Speaking as a leader in an organization is a special discipline. Contrary to political or legal speeches, management speeches are not just about selling a particular message but also about conveying difficult decisions and strengthening the organization as a community.

PURPOSE AND DESCRIPTION

Speaking as a leader in an organization is a special discipline. Contrary to political or legal speeches, management speeches are not just about selling a particular message but also about conveying difficult decisions and strengthening the organization as a community. This makes management rhetoric a unique genre with distinctive requirements for content, composition, language, and performance.

Management rhetoric is about the manager's oral communication with employees, managerial colleagues, senior executives, users, and collaborators. The purpose of the course is to equip participants for in-depth and continuous engagement with this important aspect of management. As management is largely conducted through oral communication, increased knowledge and reflection in this field inevitably leads to stronger leadership.

Participants will study relevant theory in the field of management rhetoric, analyze the rhetoric of other leaders, deliver authentic cases from their own speech situations, and produce speeches in response to these. The teaching will thus take place at the intersection of theory and practice. There will be a continuous focus on and documentation of the individual participant's reflection on his/her own practice based on feedback from the team and the teachers.
 

KEY THEMES

  • The foundations of management rhetoric – communication constitutes organization
  • Levels of speeches – content, composition, language and performance
  • Processes for working with convincing communication
  • Constructive feedback in various formats

YOUR LEARNING OUTCOME

  • Valuable insights and deeper understanding of own communication practices
  • Inspiration from other leaders’ rhetorical practices
  • New perspectives on how to handle future speeches
  • Tools for reflecting on and changing one’s own rhetorical practices
  • Tools for listening to and discussing others leaders’ oral communication

 

MODULE TYPE Elective
THEME Leadership
COORDINATED BY Emil Husted, Assistant professor, Department of Management, Politics and Philosophy, Copenhagen Business School.
SCHEDULE 14/5  9am to 5pm
15/5  9am to 5pm
16/5  9am to 1pm
LOCATION Copenhagen Business School, Dalgas Have 15, 2000 Frederiksberg
EXAM Essay 5-7 pages.
Hand in 25th of June at 12 noon
ECTS-POINT 3 ECTS
PRICE 10.000 DKK + expenses for materials

 

Sidst opdateret: Master of Public Governance // 30/09/2019