Daniela Micu joins the Department of Marketing as PhD Student

Daniela Micu joins the Department of Marketing as PhD Student

We are very happy that Daniela Micu has joined the Department of Marketing as PhD student. She holds an MSc in Strategic Marketing from Bucharest Academy of Economic Studies, as well as an MSc in Business Administration and Ebusiness from Copenhagen Business School.

Daniela’s research investigates adoption of cloud digital platforms within the healthcare setting (platform-as-a-service) and focuses on finding and proposing solutions to challenges in the context of patient data availability and slow market adoption of cloud technology in the sector. Furthermore, the research is using design science research as method, where Daniela has experience from her MSc degree. Aside from her academic background, she has practical experience in market research, communications management, and entrepreneurship.

Daniela’s research interests are B2B marketing, decision making, artificial intelligence, strategic marketing, and design science research. Please visit https://www.linkedin.com/in/micudaniela/

Welcome, Daniela!