Welcome to Anne Toldbod as Ph.D. Student
I am very happy to welcome Anne Toldbod as new Ph.D. student in the Department of Marketing.
Anne holds a B.A. in Marketing and Management Communication from Aarhus School of Business and Social Sciences and an M.Sc. in Business Administration and Organizational Communication from Copenhagen Business Schools. After completing her studies, Anne spent five years working as a brand strategist and marketing professional in the advertising industry.
In her Ph.D. research, Anne will be focusing on understanding how ethical consumption is becoming mainstream, and how multiple marketplace actors play a role in and impact this consumption culture. Her research interests are rooted in the consumer culture theory school of thought and, especially, in how contemporary consumers make sense of, find meaning in, or reject to engage in sustainable consumption. Anne will be working with Professor Torben Hansen and Professor (mso) Thyra Uth Thomsen who will act as her supervisors.
Welcome, Anne. We are looking forward to working with you.